About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Boise State Selects TheLinkU to Maximize Department Revenue Generation

Collaboration will enhance strategic partnerships for Bronco Athletics

 

 

BOISE, Idaho (August 22, 2025) - Boise State Athletics has entered into a strategic partnership with TheLinkU, a national leader in revenue solutions for college athletics. By providing enhanced infrastructure, technology, and integrated brand partnerships, TheLinkU will help Boise State expand nontraditional revenue streams and strengthen its financial position in the post-House Settlement era.

“As we celebrate Bronco Nation’s unwavering investment in our future, integrating TheLinkU’s resources into the life of our department is all about finding new ways to monetize our national brand,” said Jeramiah Dickey, Director of Athletics. “This partnership empowers us to think differently as we raise the bar for our department and our student-athletes during a transformative time in college athletics.”

TheLinkU will introduce fresh and diverse revenue opportunities for Boise State, leveraging its extensive portfolio of more than 30 business partners. This approach maximizes funding, drives cost efficiencies, and supports long-term financial sustainability for the university. As part of the collaboration, Boise State will reintroduce its previously announced Built Different Program as the Built Different Network, creating new ways for fans, alumni, and the Treasure Valley community to engage with and support the Broncos.

“In today’s college sports landscape, revenue generation is the greatest challenge athletic departments face,” said Austin Elrod, founder and president of TheLinkU. “Universities are under immense pressure to fund programs efficiently, and our strategies help schools meet that challenge. Boise State’s forward-thinking leadership has already positioned them as an industry leader, and together we can set the standard for programs that consistently punch above their weight.”

TheLinkU works with colleges and athletic programs nationwide to diversify revenue opportunities while protecting the interests of athletes, institutions, and the business community. To learn more, visit www.thelinku.com.

About TheLinkU

Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com


Media Contact:
TJ Criares
Digital Sport by Hot Paper Lantern
tcriares@hotpaperlantern.com

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