About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Sophiie AI Launches to Help Australian SMEs Recover Billions Lost to Missed Calls

Surfers Paradise, Australia, 29th Aug 2025 - Australian small and medium-sized enterprises (SMEs) lose an estimated $7 billion each year to unanswered calls, delayed responses, and missed client opportunities. A new tech startup, Sophiie AI, is stepping in with an AI-driven virtual receptionist designed to close this gap and transform the way service-based businesses manage customer interactions.

Built specifically for service-based businesses like trades, legal, or professional services, Sophiie AI provides a complete end-to-end client management system. Operating around the clock, the platform answers enquiries, schedules appointments, logs job details, issues reminders, and even supports payment follow-ups, all while integrating seamlessly into a centralised CRM dashboard. This ensures business owners have real-time visibility of every client touchpoint, from the first call to the final invoice.

“Business owners often tell us that missed calls translate directly into missed revenue,” said Jacob Banks, co-founder and CEO of Sophiie AI. “We created Sophiie to act as a safety net—capturing every lead, handling the day-to-day admin, and giving customers a consistent, professional experience without adding to staff workload.”

The AI receptionist is customisable to reflect each business’s brand voice, offering clients a personable, human-like experience. Implementation is simple, with setup and onboarding included, making the solution especially attractive for time-poor operators who need immediate support. Rather than replacing staff, Sophiie AI is designed to complement teams by managing routine tasks so employees can focus on higher-value work.

By ensuring that no enquiry goes unanswered, Sophiie AI delivers a tangible return on investment while helping SMEs strengthen customer relationships and reduce revenue leakage.

To learn more about this service, visit sophiie.ai

 About Sophiie AI

Sophiie AI is an Australian technology company specialising in AI-powered virtual receptionist solutions for trades, healthcare providers, and professional services. Designed to manage the entire customer journey from first enquiry to final invoice, Sophiie AI combines 24/7 availability, personalised communication, and an integrated CRM dashboard to help businesses capture every lead and streamline operations. Its mission is to ensure no opportunity is lost to missed calls or admin delays, empowering SMEs to scale with confidence.

Media Contact

Organization: Sophiie AI

Contact Person Name: Jacob Banks

Website: https://sophiie.ai/

Email: hi@sophiie.ai

 

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