About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Boston Materials Strengthens B2B Brand Identity with 41% Surge in User Engagement Following Website Redesign by Digital Silk

By: Newsfile

Boston, Massachusetts--(Newsfile Corp. - May 27, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, is proud to announce the successful redesign of Boston Materials' corporate website, which has delivered a 41.14% increase in active users since its relaunch on June 26, 2024.

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Modern Website Redesign by Digital Silk Driving Digital Growth

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Boston Materials' cutting-edge Z-axis Fiber™ technology-known for delivering metallic strength and conductivity at a fraction of the weight-demanded a platform that could both explain its value and reinforce the company's readiness to scale with global enterprise partners.

Key upgrades include:

  • Strategic Content Architecture: The website introduces clearly defined content pathways for engineers, executives, and investors, helping diverse stakeholders find relevant product and application information quickly.
  • Next-Generation UX & Visual Design: A sleek, modern design featuring motion graphics and interactive visuals helps communicate complex material science concepts in a user-friendly way.
  • SEO & Lead Generation Optimization: Fully integrated SEO foundations and high-visibility calls to action support Boston Materials' lead generation efforts while boosting organic reach.
  • Sustainability Storytelling: The new platform highlights Boston Materials' commitment to sustainability through initiatives such as reducing Scope 3 emissions and pioneering the use of reclaimed carbon fiber.
  • Scalable Infrastructure: Built with CMS flexibility and HubSpot CRM integration, the site is primed to grow alongside the company's global ambitions.

Ana Margarida Meira, Partner and Vice President of Client Relations at Digital Silk, stated: "Our collaboration with Boston Materials shows how strategic design and technical innovation can align to position a company as an industry leader. The performance metrics speak for themselves, but beyond the numbers, this redesign supports investor confidence, partner acquisition, and long-term brand growth."

Since its relaunch on June 26, 2024, the new website has delivered significant performance results:

  • +41.14% increase in active users
  • +19.3% increase in engaged sessions
  • +31.16% increase in organic traffic

Metrics are based on performance comparisons between pre- and post-launch periods.

Brands seeking to elevate their digital footprint can explore Digital Silk's tailored services, including:

About Digital Silk
Digital Silk is a full-service Boston web design agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through strategic branding and cutting-edge web design to drive more conversions and digital marketing services to boost awareness and engagement.

Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/253393

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