About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025

By: Newsfile

Denver, Colorado--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new article, "Personalization Statistics: Marketing Trends for 2025." The resource compiles U.S.-based and global data on consumer expectations, campaign outcomes and revenue impact related to marketing personalization. Read the article: https://www.digitalsilk.com/digital-trends/personalization-statistics/

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Digital Silk Announces Article: Personalization Statistics Highlight Marketing Trends for 2025

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Personalization and Consumer Expectations

Recent surveys show personalization continues to be a priority for marketers. A 2024 Statista survey found that 76% of U.S. consumers expect some form of personalization from the brands they engage with. This indicates the growing importance of tailored experiences in maintaining competitive visibility.

Potential Impact on Business Outcomes

Multiple data sources suggest a link between personalization and performance:

  • McKinsey research reports that companies excelling in personalization may achieve revenue growth rates 40% higher than peers.
  • Epsilon's U.S. survey found 80% of consumers are more likely to purchase when brands provide personalized experiences.
  • Salesforce's 2024 State of Marketing report states that over 60% of marketing leaders consider personalization critical to overall strategy.

Editorial Team Perspective

"The goal of the article was to organize verified statistics into a single resource for businesses reviewing their personalization strategies," said Gabriel Shaoolian, CEO of Digital Silk. "These figures highlight the role personalization can potentially play in supporting brand engagement and performance."

Access

"Personalization Statistics: Marketing Trends for 2025" is available now on Digital Silk's website. Businesses developing 2025 campaigns may reference the article when aligning personalization initiatives with broader marketing goals. Read the article: https://www.digitalsilk.com/digital-trends/personalization-statistics/

About Digital Silk

Digital Silk is an award-winning Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.

Media Contact

Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/263052

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