About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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Digital Silk Announces Article: Why Brand Image Is Critical for Corporations in 2025

By: Newsfile

Miami, Florida--(Newsfile Corp. - August 19, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, announces the publication of a new guide, "Why Brand Image Is Critical for Corporations in 2025." The piece outlines practical considerations for evaluating how audiences perceive a brand across channels, aiming to support teams assessing consistency, trust signals and stakeholder expectations. Read the guide: https://www.digitalsilk.com/digital-trends/brand-image-guide/.

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Digital Silk Announces Article: Why Brand Image Is Critical for Corporations in 2025

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Market context, brand trust and consistency

U.S. data points to trust and consistency as persistent priorities for brand leaders. PwC's 2024 Trust Survey reports that 40% of consumers stopped buying from a company because they did not trust it, underscoring the operational impact of trust gaps. PwC

Consistency remains a core input to performance. Marq's Brand Consistency analysis indicates that businesses maintaining consistent branding have reported up to 20% greater overall growth and 33% higher revenue compared to those with off-brand content, a relationship that may reflect recognizable and reliable experiences across touchpoints. Marq

What the guide covers

The article organizes key considerations for corporate teams reviewing brand image in 2025, including:

  • Signals that shape first impressions across owned, earned and paid channels
  • How visual identity, tone and values may align to audience expectations
  • Trust indicators, from data transparency to support workflows and response times
  • Practical steps for strengthening brand consistency across web, social and product
  • Guidance on measurement frameworks for sentiment, recall and recognition

Editorial team perspective

"The goal was to provide a clear, practical resource for leaders reviewing how their brand is perceived in daily interactions," said Gabriel Shaoolian, CEO of Digital Silk. "The guide outlines considerations that teams can use when aligning visual identity, voice and trust signals across channels."

The article presents neutral, action-oriented checkpoints for internal reviews, focusing on what organizations can verify, standardize and measure.

Access

"Why Brand Image Is Critical for Corporations in 2025" is available now on Digital Silk's website. Organizations planning brand refreshes or preparing 2025-2026 roadmaps may reference the guide as part of broader governance, content and customer-experience initiatives. Read the guide: https://www.digitalsilk.com/digital-trends/brand-image-guide/.

About Digital Silk

Digital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, the company creates digital experiences through strategic branding, custom web design and digital marketing services to help improve visibility and support engagement.

Media Contact

Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/263051

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