About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Project ICON Unveils Innovative Podcast Strategy That Converts Guests into Clients

By: Newsfile

Tampa, Florida--(Newsfile Corp. - September 1, 2025) - Project ICON has announced the expansion of its podcast-building initiatives, focusing on shows designed not just to share stories, but to generate measurable business growth for clients. At the heart of the model is a unique approach: using podcasts as structured referral engines where conversations naturally convert into new business through the reverse pitch method.

Instead of hosts chasing opportunities, ICON clients are seeing the opposite—guests and listeners asking them to collaborate. By structuring podcasts as referral funnels, Project ICON helps leaders turn meaningful conversations into long-term partnerships and contracts.

"Our clients are no longer just publishing content—they're generating business," said Justin Heuff, CEO and co-founder of Project ICON. "Through the reverse pitch framework, leaders are building credibility in real time, and their guests are asking to work with them before the call even ends."

Building Client-Centered Podcasts

Every podcast ICON builds is crafted to function as a business-growth system. The formula blends strategic positioning, high-value guest curation, and backend referral automation so clients don't just produce episodes—they generate consistent opportunities.

ICON podcasts are supported by the company's broader ecosystem:

  • Book Development - Turning expertise into published authority assets.
  • Podcast Production - Full-service creation of referral-driven shows.
  • PR Launch - Media placements and visibility to accelerate credibility.
  • Referral Automation - Systems that track and amplify introductions, reducing dependence on paid advertising.

According to Nielsen's Global Trust in Advertising report (2021), 92% of consumers trust recommendations from people they know more than any other form of advertising. Project ICON leverages this trust factor, transforming podcasts into tools that consistently generate introductions and referrals.

"Every service we offer is designed to multiply a leader's authority," added Heuff. "The real innovation is that clients no longer have to pitch themselves—through our system, others are pitching to them."

Episodes of the ICONIC Podcast showcase these methods in action, highlighting client wins, referral strategies, and the psychology behind why trust-driven growth outperforms traditional lead generation.

For more information, visit projecticon.io.

About Project ICON

Project ICON is a comprehensive business growth platform that transforms leaders into recognized authorities through strategic content creation and referral ecosystem development. The company's integrated approach combines book publishing, podcast production, PR campaigns, and automated referral systems to help clients generate consistent business opportunities. Founded by Justin Heuff, Jared Zuckerman, and Chad Durfee, Project ICON has helped hundreds of leaders across industries build sustainable revenue streams through trust-based marketing and strategic positioning.

Media Contact:
Justin Heuff
Project ICON CEO & co-founder
justin@projecticon.io

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/264269

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