About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Generative AI and Brand Storytelling Merge - Insights from Digital Silk Digital Marketing Agency

By: Newsfile

New York, New York--(Newsfile Corp. - September 26, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released insights on how generative AI is transforming brand storytelling in 2025. Businesses are increasingly adopting AI-generated content to create dynamic narratives and support campaign development.

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Generative AI and Brand Storytelling Merge - Insights from Digital Silk

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Generative AI enables brands to produce text, imagery, and video assets at scale, while also tailoring stories to specific audiences. According to McKinsey, generative AI could contribute up to $4.4 trillion annually to the global economy, much of it through applications in marketing and customer engagement. This shift reflects how AI tools are becoming integral to brand communication strategies.

Generative AI in Brand Storytelling

Digital Silk's insights highlight several ways companies are integrating generative AI into their narratives:

  • Personalized Storytelling: Creating adaptive brand stories that adjust based on consumer preferences
  • Content Scaling: Producing campaign assets quickly while maintaining consistency
  • Immersive Media: Leveraging AI-generated imagery, audio, and video for multi-channel campaigns
  • Cultural Relevance: Using AI tools to adapt messaging across languages and markets

Market Context

Research from PwC notes that 72 percent of business leaders believe generative AI will play a significant role in marketing innovation over the next three years. As adoption expands, brand storytelling is evolving into a more adaptive and data-driven process.

Leadership Perspective

"Generative AI has moved from an experimental tool to a practical driver of brand communication," said Gabriel Shaoolian, CEO of Digital Silk. "Our insights show how businesses are using AI to create narratives that resonate with audiences at scale while maintaining authenticity."

About Digital Silk

Digital Silk is an award-winning Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact
Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/267991

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