About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Private Label Branding Gains Traction for Corporate Expansion, Finds Digital Silk

By: Newsfile

Chicago, Illinois--(Newsfile Corp. - September 3, 2025) - Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has released insights on the increasing significance of private label branding for corporations in 2025.

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Private Label Branding Gains Traction for Corporate Expansion, Finds Digital Silk

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As companies expand product lines and seek greater control over brand identity, private label branding is emerging as a strategic tool for differentiation. This approach may allow organizations to enhance brand cohesion, improve recognition, and support long-term growth in competitive markets.

Market Shifts Powering Private Label Popularity

Private label products are no longer just cost-effective alternatives; these products now rival national brands in quality and desirability. A NielsenIQ report found that private labels outpaced national brand growth by 2.5× in 2024 (Digital Silk, Wonnda). 

Elements of Effective Private Label Branding

Digital Silk's approach to private label branding is rooted in strategy and consistency across touchpoints. Key capabilities include:

These services can potentially help clients deliver private label offerings that meet both commercial and visual standards across channels.

Highlights from Our Private Label Insights

  • Private labels are achieving premium positioning through elevated packaging and messaging
  • Strategic branding enhances consumer trust and corporate identity
  • Agencies may help clients stand out in crowded product categories by building bespoke identity systems
  • Corporations can strengthen competitiveness through tailored brand control across product, channel, and market segments

Leadership Perspective on Private Label Branding

"Private label branding is increasingly about more than affordability—it is about strategy, control, and long-term corporate positioning," said Gabriel Shaoolian, CEO of Digital Silk. "Enterprises that invest in building cohesive brand systems for their private label products can potentially strengthen competitiveness in evolving markets."

Looking Forward

As consumer acceptance of private label products continues to rise, corporations are expected to expand investments in store-brand lines and bespoke branding strategies. Digital Silk's review highlights the potential role of branding agencies in helping organizations achieve consistency, recognition, and growth through carefully developed identity systems.

About Digital Silk

Digital Silk is an award-winning Chicago Branding Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact

Jessica Erasmus
Marketing Director & PR Manager
Tel: (800) 206-9413
Email: jessica@digitalsilk.com

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/264821

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