About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

If You Need Help Advertising, NewsUSA & Its Staff Can Help

By: NewsUSA

(NewsUSA) - Post-pandemic, it's more important than ever that businesses promote their services, offerings or events. But how to do that if you're on a budget?

There are several ways to get your company's message out: stating the company mission (the equivalent of a business resume) on its website, employing a public relations firm to garner exposure through earned media, or advertising -- that is, if you have the money to pay for it.

The problem is that small, niche companies need the same exposure (if not more) than the Fortune 500 companies, but are hamstrung by limited resources.

Fortunately, advertising doesn't have to be exclusively PR-centric, but can be a blend of traditional and effective strategies, according to PR News.

In this way, Washington D.C.-based NewsUSA does exceptionally well by specializing in writing matte releases -- feature articles that help to fill space in newspapers and online media -- for its clients.

NewsUSA guarantees product placement (around 1,000-1,400 placements per story) for its clients in various media outlets around the world, including television sites and hundreds of digital and print newspapers.

"NewsUSA's strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial," said Rick Smith, CEO of NewsUSA. "In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren't a lot of options. That's where NewsUSA comes in."

For NewsUSA client Security Equipment Corporation (Sabre), it granted access to media outlets that the company wouldn't have had otherwise.

"As a first-time user of NewsUSA, I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements," said Marisa McKay, marketing manager for Sabre. "Our content was placed in high-profile publications that we wouldn't have been able to afford if we had to buy traditional advertising space."

As a result, the family-owned and -operated manufacturer of the top brand of pepper spray had three stories distributed to more than 3,600 news outlets, both online and in print, for a total reach of more than 90 million readers nationwide. The ad value equivalency of the campaign was more than $1.1 million.

Another client, Star Clippers, also saw a huge return on investment when it engaged NewsUSA to write five stories about its

ultimate cruising vacation alternative -- a tall ship mega-yacht experience aboard authentic re-creations of the classic sailing clipper ships that ruled the waves during the 1800s.

In return, Star Clippers garnered more than 6,000 placements that reached more than 319 million readers nationwide, for a total ad equivalency of $3.8 million.

For more information, visit www.newsusa.com.

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.