About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Lead Marvels Delivered $1.3 Million in Non-Dues Revenue to Its Association Partners in 2022

The company now has more than 100 association and publisher partners as it continues its expansion into new industry verticals.

Lead Marvels substantially boosted its reach and impact last year, partnering with more associations than ever before, delivering over a million dollars in partner revenue while also generating an all-time high number of qualified leads to advertisers. 

Last year's new initiatives also helped the company increase the number of advertisers buying content syndication and lead-generation programs by 25%. Moreover, Lead Marvels delivered nearly 65,000 qualified leads to advertisers, a 14% increase over 2021 and an all-time high for the company.

Helping drive this growth has been a strategic expansion into new verticals. In addition to broadening its network in the company's core industries, including legal, accounting, credit union, transportation, manufacturing, associations, and healthcare, the company last year expanded into real estate, staffing, and financial planning.

"We've been fortunate to work with multiple association partners in each vertical to build networks that advertisers can use to syndicate their thought leadership content and generate intent-based leads from association members," said Jeff Schottland, co-founder and CEO of Lead Marvels. "It's gratifying and humbling to know that Lead Marvels' solutions are helping associations and providing tangible value to both members and sponsors."

Lead Marvels partners with associations by white labeling its Resource Library platform for the association's website. The platform allows associations a way to aggregate and monetize third-party content at no cost to an association while providing unique value to each segment within the association ecosystem: Members get access to additional resources targeted to their professional needs and interests, sponsors receive year-round business development opportunities, and associations grow a new recurring non-dues revenue stream.

Lead Marvels also released several major updates to the platform's dashboard last year, including new tools designed to provide associations with deeper insight into members' needs and behavior. The updated dashboard also enables advertisers to make strategic decisions in real-time to optimize their lead-generation campaigns. 

"After such a successful 2022, Lead Marvels is well positioned to continue its mission to support associations, helping them grow non-dues revenue and increase member engagement in 2023," said Schottland. "I look forward to deepening our relationships and serving all our partners in the new year and beyond."

For more information about Lead Marvels' solutions or to request a demo, visit www.LeadMarvels.com

About Lead Marvels: Lead Marvels partners with professional associations to build white-labeled, fully managed online resource libraries, which feature curated, industry-specific thought leadership content and resources from sponsors and industry solution providers as well as from the associations themselves. Association members receive helpful and timely resources, while sponsors and vendors receive qualified, intent-based leads. Our association partners will generate deeper engagement with members, actionable insights on members' informational needs, and a new source of recurring non-dues revenue.

Lead Marvels is the pioneer of LGaaS™ (Lead Generation as a Service), which allows partners to license its proprietary, tech-enabled platform to offer online resource libraries to their member and subscriber audiences.

Contact Information:
Michael Palacios
President
mpalacios@leadmarvels.com
845-445-7210


Original Source: Lead Marvels Delivered $1.3 Million in Non-Dues Revenue to Its Association Partners in 2022
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