About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Trace Minerals CEO Matt Kilts Announces Kamini Natarajan as the First Chief Marketing Officer in the History of Company

Trace Minerals, America's #1 trace minerals brand, today announced that Kamini Natarajan has been appointed Chief Marketing Officer, a new position in the history of Trace Minerals, effective immediately.

Ogden, Utah-based Trace Minerals is a rapidly growing trailblazer of trace minerals and a proven leader in this space. The brand is well recognized for being one of the first 50 companies to achieve the Good Manufacturing Practices certification. For over 50 years, Trace Minerals has been providing efficacious products to combat the growing problem of mineral deficiency and imbalance in modern society. 

Today, Trace Minerals offers over 100 different health-promoting products that contain ConcenTrace®, the premier ionic trace mineral. Over the years, thousands of people who lacked essential trace minerals in their diets have felt a difference in their health and well-being when replenishing these vital nutrients. Prior to joining Trace Minerals, Kamini spent time at Topix Pharmaceuticals as their Vice President of Digital Marketing. She worked on multiple high-growth DTC brands, refining digital marketing and focusing on point of difference in marketing. 

"As the first CMO of Trace Minerals, my focus would be to share Trace Minerals' story and build on the 50 years of this iconic brand," said Natarajan. "I am here to diligently share the company's mission of remineralizing the world through marketing and bringing Trace Mineral products to more shelves, building on our heritage both online and in-store. I believe in reaching customers where they are and serving through the best possible channel. By creating a strong online brand presence and with forward-thinking in digital marketing, building influencer and social communities, Trace Minerals will continue to grow rapidly. Our strong R&D team with several innovative, unique products in the pipeline, will contribute tremendously to accelerating our growth."

"I have envisioned this day for years," said Matt Kilts, CEO of Trace Minerals. "Today's marketing is so vital to connect with millions around the globe that are mineral deficient. Kamini understands marketing channels in brilliant and clear ways and has the track record and experience to take Trace to the next level. There is no one better to bring our vision to light: To remineralize the World! Welcome to our team Kamini."

About Trace Minerals

Trace Minerals (https://www.traceminerals.com) is the ionic mineral supplement brand you have known and trusted for 50 years and is America's number one selling trace mineral, liquid magnesium, and performance nutrition brand according to SPINS®. It's the exclusive provider of ConcenTrace® Trace Mineral Drops, the number one selling trace mineral in the natural products industry according to SPINS®. They use these naturally balanced, naturally occurring minerals as the basis for all products in its branded product line. In addition, Trace Minerals has been GMP certified since 2004 and is a registered member of the Global Retailer & Manufacturer Alliance (GRMA, https://grmalliance.org/).

Contact Information:
Scott Boyson
V. P. of Public Relations
scottb@traceminerals.com
385-341-4873


Original Source: Trace Minerals CEO Matt Kilts Announces Kamini Natarajan as the First Chief Marketing Officer in the History of Company
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