About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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91% of Marketers Confirm: SEO Success Depends On Strategies for Voice Search and AI Optimization

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A recent industry report revealed that 91% of marketers believe SEO improved website performance in 2024, underscoring the continued importance of search visibility in a rapidly evolving digital landscape. EverConvert, a digital marketing firm, is now redefining its services to meet the demands of this new era, introducing approaches that blend voice search readiness with AI-friendly content optimization.

“Search is no longer limited to a typed query on Google,” said Shannon Ludwig, an EverConvert spokesperson. “With AI-driven responses and voice assistants reshaping how consumers access information, businesses need SEO strategies that cover every touchpoint.”

EverConvert’s service evolution reflects this shift. The company has developed a framework to help local businesses capture rankings not just in traditional search results, but also in emerging AI-driven platforms such as large language models and voice search outputs. This approach goes beyond keywords, emphasizing context, intent, and natural language alignment to ensure content surfaces wherever customers are looking.

As an AI optimization marketing agency, EverConvert tailors campaigns that address both visibility and adaptability. By building content strategies that align with how AI interprets and ranks data, the agency positions clients to reach new audiences. This includes optimizing for conversational queries that customers often use with devices like Amazon Alexa, Google Assistant, and Apple’s Siri.

Early adopters of EverConvert’s updated SEO services have reported improvements in local rankings and user engagement. By enhancing site structure, metadata, and content flow, these businesses have seen stronger performance metrics across organic traffic, voice search results, and AI-driven answer boxes.

“Local businesses don’t just compete with their neighbors anymore,” the spokesperson added. “They’re competing with AI algorithms that decide what users see first. Our strategies ensure they stay visible in every form of modern search.”

The digital marketing firm focuses on local ranking success and has long supported businesses with targeted campaigns. Yet, today’s environment demands more sophisticated tactics. By leaning into AI optimization and conversational search, EverConvert strives to be future-ready while still delivering tangible improvements in present-day search performance.

As part of its forward-looking approach, EverConvert emphasizes digital marketing on the cutting edge of SEO. This means not only keeping pace with industry changes but also anticipating them, ensuring businesses maintain visibility as search technology evolves.

With nearly every marketer now acknowledging the central role of SEO in business growth, EverConvert is positioning itself as a partner for navigating the AI era. Whether through voice search readiness, AI-optimized content, or advanced local ranking strategies, the company is helping businesses of all sizes adapt to the shifting digital landscape.

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For more information about EverConvert, contact the company here:

EverConvert
Shannon Ludwig
864-777-0899
leads@everconvert.com
24 Park Woodruff Dr.
Greenville, SC 29607

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