About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Market Pro Drives 5x ROI for AML Watcher through Strategic PPC Campaigns in first half of 2024

Lahore, Pakistan – 31 July, 2024 – Market Pro,  a full-scale digital marketing firm, has yet again proved itself in the industry with its strategic PPC campaigns for AML Watcher. The company made use of forward-thinking approaches and expert execution, successfully navigated the competitive landscape, and produced 5x ROI, increasing brand awareness for anti-money laundering screening service provider, AML Watcher.

Market Pro experienced a range of industry challenges like constrained budgets, tough competition and low volume on their target keywords. Despite all these challenges, the company deliberately created plans to turn these hurdles into opportunities. The campaign was centered around keyword targeting, comprehensive ad copy testing, and careful resource allocation. The company improved landing pages and a detailed list of negative keyword targeting and did A/B testing to enhance campaign focus and increase efficiency. 

Maryam Ehsan, Founder and CEO, Market Pro said, “The PPC landscape is highly competitive when it comes to niche markets like anti-money laundering screening services. We focused on elevating every single component of the campaign from structure down to individual ad performance and it appeared in the results.”

One of the key aspects of the campaign was driving roughly 10,000 potential customers to AML Watcher’s site and reducing cost per MQL by a significant 65% as compared to the cost they were incurring when doing it in-house. 

“Market Pro’s strategic approach has helped us reach a wider yet targeted audience and increased brand awareness,” said Karim Muhammad, Marketing Manager of AML Watcher. 

As Market Pro continues to refine its marketing and advertising services, this successful campaign is a testament to its commitment to delivering exceptional results and its potential to turn challenges into measurable results. 

About Market Pro 

Market Pro, an emerging digital marketing and branding agency that assists startups and established organizations from around the globe enhance their online visibility. The company specializes in empowering businesses spanning from Fintech, RegTech, SaaS/DaaS, and HealthTech industries through its Martech and Adtech solutions. With 600+ media releases and 1500+ successful campaigns, Market Pro stands as a proud marketing partner for its clients, generating ROI and driving global recognition. 

For Further Information, Please Contact:
sales@marketpro.ai
Contact no: +92 322 0803918

Media Partner
PressConnect.ai
mehtab@pressconnect.ai 

The post Market Pro Drives 5x ROI for AML Watcher through Strategic PPC Campaigns in first half of 2024 appeared first on Press Connect.

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