About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Adtheory Launches: A New Marketing Resource Revolutionizing the Industry

By: PRLog

Transforming the Marketing Landscape: Introducing Adtheory, a Comprehensive Platform Connecting Marketers Worldwide with Inclusive, Equitable Strategies, Diverse Insights, and Fresh Perspectives for a Changing Industry

ATLANTA - March 17, 2023 - PRLog -- Marketing and media leader, Josh Weaver, is proud to announce the launch of Adtheory, a groundbreaking marketing resource that aims to provide a fresh perspective on the marketing, media, and advertising industries. Committed to offering valuable insights, resources, and in-depth coverage of the latest industry trends, Adtheory seeks to empower marketers with diverse lived experiences and perspectives.

Adtheory focuses on the intersection of marketing, media, and advertising with culture and society, examining how marketers can create more effective and resonant campaigns. The platform offers columns, guides, and other valuable content to help readers stay ahead of the curve in the rapidly evolving industry. Whether a seasoned professional or just starting out, Adtheory aims to become the go-to source for anyone seeking to stay informed, engaged, and inspired.

Josh Weaver brings over 10 years of experience in managing omnichannel media and integrated marketing strategies for major brands and organizations. He has led and developed marketing and media teams, significantly increased brand awareness, and contributed to award-winning campaigns.

During his time at at a leading nonprofit, Josh played a pivotal role in increasing brand awareness by over 40% among its core audience in one year. And at a comScore-leading digital media outlet, he managed a multi-city team of 10 media strategists and led a $12MM multi-format, international campaign for Chanel Fragrances, which increased Chanel's consideration share among female Millennials by 21%.

Equity is a defining principle for Josh Weaver. As a Black LGBTQ marketing professional raised by a single mom in Texas, he brings his unique perspective and lived experiences to create marketing strategies that are inclusive and equitable. Through his work, he has promoted equity in advertising and made a lasting impact on the marketing world.

Join the marketing revolution by staying connected with Adtheory for the latest news, insights, and resources to help you thrive in marketing and advertising. Visit adtheory.blog and follow @adtheoryblog on social media for regular updates.

About Adtheory:
Adtheory is a marketing, media, and advertising news and insights platform that provides comprehensive coverage through an intersectional lens. Established by Josh Weaver, a seasoned marketing and media leader, Adtheory is dedicated to helping readers stay ahead of the curve in the rapidly evolving industry.

Photos: (Click photo to enlarge)

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