2024 Ad-to-Sales Ratio Benchmarks by Company and Industry

By: PRLog

May 20, 2025 at 10:00 AM EDT

VIRGINIA BEACH, Va. - May 20, 2025 - PRLog -- Schonfeld & Associates, Inc. has released the 2025 edition of Advertising Ratios & Budgets reporting ad spending in fiscal 2024 by 2,500+ individual companies within 315 industries.

For each company, the study presents advertising spending, revenue and gross profit for 2024, advertising-to-sales and advertising-to-gross-profit ratios for 2024 and 2023 and annual growth rates for ad spending and sales. For each industry, 2024 and 2023 revenue and advertising spending are reported along with advertising-to-sales and advertising-to-gross-profit ratios for 2024 and growth rates in ad spending and sales.

Advertising by catalog and mail-order houses, the top spending industry, continued at over $49 billion. The industry saw an increase of over 9% in revenue. Online powerhouse Amazon continued as the top spending company with advertising spending at $43 billion. Variety stores, led by Wal-Mart, with both online and bricks-and-mortar presences, increased their ad budgets by over 16% to $7.2 billion in 2024, with revenues increased by over 2%.

Technology companies providing services to social media platforms, led by Alphabet and Meta, spent over $18 billion in 2024, an increase of 12% and saw revenue growth of more than 15%.

Companies in the pharmaceutical industry reported ad spending exceeding $15 billion in 2024, up over 6% from 2023. While there is mixed support for pharmaceutical ad spending, it is now the most common form of health information encountered by the public.

Transportation Services, such as Expedia, reported an increase in ad spending of over 6% while revenues grew over 9%. Travel related industries also saw significant revenue gains in 2024 as well as increased advertising spending.

While telecomm service providers maintained their ad budgets at over $6.8 billion, growth in advertising by cellular phone companies, led by T-Mobile, was up over 22% in 2024 with spending of over $3.2 billion worldwide.

Large, diversified food companies spent a total of over $3 billion in 2024 on advertising, showing a 2.5% increase over 2023. The beverage industry spent over $11 billion, a 4% increase, and saw revenues up 4.5%. Beer companies spent over $1.3 billion, up less than 1% from 2023. The 45 separate restaurant chains in the Schonfeld study spent a total of $5.1 billion in 2024, an increase of over 12% from 2023 and saw an 8% increase in sales.

Advertising Ratios & Budgets is widely used for strategic planning, monitoring competitors, planning ad budgets, and identifying new business prospects. Information is grouped to show all competitors within an industry.

Copies of the 155-page PDF study are available for $395. Excel data files from Advertising Ratios & Budgets contain five years of revenue, ad spending, gross profit and ratio information. The 2025 edition of the study with data files is $495. Contact Schonfeld & Associates, Inc., 1932 Terramar Lane, Virginia Beach, VA 23456. Call for more information or to place an order: 800-205-0030 or visit https://www.saibooks.com/product/advertising-ratios-budgets

Contact
Carol J Greenhut
***@saibooks.com

Photos: (Click photo to enlarge)