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Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Ali Hasham Launches Revenue Optics to Help B2B Companies Build AI-Enabled Inside Sales Teams That Drive Real Growth

By: PRLog
MEMPHIS, Tenn. - July 21, 2025 - PRLog -- The demand from B2B companies to modernize their go-to-market approach is surging — and inside sales is no longer a support function. It's now a frontline engine for customer acquisition, retention, and expansion. To meet this demand, Ali Hasham, a proven commercial leader with a track record of building three highly successful inside sales teams across multi-billion dollar distributors, has launched Revenue Optics — a consulting firm focused exclusively on helping B2B distributors and industrial companies design, build, and scale AI-enabled inside sales organizations.

Since 2020, Hasham has been engaged with inside sales transformations for some of the largest distributors in North America. He built outbound inside teams that supported hundreds of branches, national accounts, and global programs by — delivering measurable growth and evolving legacy field sales models into scalable, digital-first commercial engines.

"After building and scaling high-performing inside sales teams from scratch, I saw a clear opportunity to help other distributors do the same," said Ali Hasham, Founder & CEO of Revenue Optics. "Now I'm doing it from the outside by guiding companies on how to use AI in their inside sales teams to grow faster and deliver consistent results."

At one of his companies, Hasham deployed Proton.ai, a generative AI platform purpose-built for distribution. The tool equipped reps with real-time customer insights, predictive product recommendations, and intelligent next-best-action guidance to — enable smarter, faster, and more targeted outbound sales calls.

"Distributors are under pressure from shrinking margins, rising customer demands, and outdated sales models that limit growth," said Ali Hasham, Founder and CEO of Revenue Optics. "A proactive inside sales team coupled with AI gives the visibility and focus they need to respond faster, prioritize the right accounts, and uncover opportunities they'd otherwise miss. When inside sales is set up to do this well, it becomes one of the most powerful levers distributors have to drive growth."

Revenue Optics partners with private equity firms and mid-market B2B distributors to stand up inside sales teams that are proactive growth drivers instead of reactive order-takers. The firm brings deep expertise in team design, outbound strategy, CRM and AI integration, and go-to-market execution tailored specifically to the B2B distribution landscape.

About Revenue Optics

Revenue Optics is a sales transformation consulting firm helping B2B distributors build proactive, AI-enabled inside sales teams that generate net new demand and drive double-digit organic growth.   Founded by Ali Hasham,  — who has led three enterprise-level inside sales team buildouts across North America, — the firm equips companies with the tools, talent, and execution strategy needed to modernize their commercial engine.  Prior to launching Revenue Optics, Hasham served as Vice President of Sales Excellence for North America at Motion Industries, Director of Business Development at WESCO International, and Director of Business Development at TruckPro.  At each company, he successfully built and scaled inside sales teams, supported hundreds of field locations and national accounts, and delivered impactful, enterprise-level growth.

Learn more at www.revenueoptics.com.

Media Contact:
Ali Hasham
Founder & CEO, Revenue Optics
Media@revenueoptics.com
(901) 820-4450
LinkedIn
Website
Schedule an Executive Briefing

Photos: (Click photo to enlarge)

Revenue Optics Logo Finalheadshot


Source: Revenue Optics

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