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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

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e.l.f Beauty, Netflix, PayPal earn top honors in AMA SF's relaunched Excellence in Marketing Awards

By: PRLog
Beauty, fintech, entertainment and AI drove a standout list of Bay Area winners in the American Marketing Association San Francisco's first awards show in 15 years.

SAN FRANCISCO - Aug. 1, 2025 - PRLog -- Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell "Everywhere," Bay Area marketers did not disappoint in last week's Excellence in Marketing Awards from the American Marketing Association, San Francisco.

After a 15 year hiatus, the awards kicked off with an outdoor party on July 24 at Spark Social SF. Judges included CMOs Kristy LoRusso of Kaiser Permanente and Rachel Heit of the SF Giants along with local and national marketing experts across, B2C, B2B, VC and non-profit sectors.

Co-chaired by Kristin Young and Melissa Grimshaw-Vargas, the event focused on community over exclusivity, allowing the industry members to nominate their favorite work from any of the nine San Francisco Bay Area counties.

"San Francisco and Silicon Valley are known for our innovation both technically and culturally, and that's exactly the caliber of work we are seeing this year," Eric Weidner, President, American Marketing Association San Francisco. South Bay winners included Netflix and PayPal, San Francisco winners included Waymo and Gold Bar Whiskey, and East Bay winners included e.l.f. Beauty, Dialpad, and Taelor AI.

Oakland-based e.l.f. Beauty was the only brand to take home two awards, both from community nominations. Judge and 3x CMO Jakki Geiger noted, "e.l.f. isn't just a fast-growing brand—it's a cultural force redefining what innovation looks like in marketing. They've pushed boundaries in every direction: creative courage, technological adoption, channel experimentation, and brand purpose."

As to Marketer of the Year Netflix, judge Rachel Heit noted, "Netflix tapped into a key consumer insight as it relates to FOMO and the social impact of trending entertainment. They created campaign creative and partner integrations that were global in scale and differentiated based on Netflix's core brand values."

This year's honorees join previous winners including Apple, Google, Levi's, YouTube, Wells Fargo, Old Navy, Williams-Sonoma, and many other iconic San Francisco Bay Area and Silicon Valley brands.

2025 Excellence in Marketing Awards Winners:
  • Next Big Thing
    • e.l.f. Beauty
  • Marketer of the Year
    • Netflix        
  • Best in Show
    • PayPal: "Everywhere" with GSTV
  • Most Innovative Marketing Campaign
    • Waymo
  • Bootstrapped Campaign of the Year
    • Taelor AI
  • Best Cause Marketing
    • e.l.f. Beauty
  • Best Performance Campaign          
    • Dialpad
  • Best Local Campaign
    • Gold Bar Spirits Company
  • President's Awards
    • Irene Sanchez and Sukriti Khosla
Event Sponsors: Workbox, Lyft Media, Nativo, Media Now Interactive, StackAdapt, Seedtag, Kargo, GSTV, Justin Chu, Peakbound Studio, Ad Venture Promotions, One Way Media Solutions, Taelor, Spark Social SF, Content Marketing Institute

Official Rideshare Partner: Lyft Media

Photography by Justin Chu

Full list of finalists and judges at https://www.amasf.org/eima/

About American Marketing Association:

Since 1938, the American Marketing Association, San Francisco (AMA SF) has fostered and promoted professional learning and career advancement opportunities for members and the community. The non-profit organization serves the nine San Francisco Bay Area counties with monthly programs, events, workshops, and discussions that introduce the latest industry trends and developments, along with networking events that bring together the best marketing minds in the region.

Contact
American Marketing Association, San Francisco
***@amasf.org

Photos: (Click photo to enlarge)

American Marketing Association, San Francisco Logo Kristy LoRusso, Marguerite Moran, photo Justin Chu Joshua Wong and Anya Harris, photo Justin Chu 2025 AMA SF EIMA Awards Winners, photo Justin Chu


Source: American Marketing Association, San Francisco

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