About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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30th Anniversary of the Netscape IPO, Behind the Scenes of the Web's Spectacular Success

By: PRLog
"No one had a clue how to monetize the Web until the banner ad came along."

NEW YORK - Aug. 8, 2025 - PRLog -- As we approach the 30th anniversary of the Netscape IPO, the "Big Bang" that set off a stampede of investment into the fledgling Web, it's striking how fast things developed.

In 1993, few people had even heard the phrase "World Wide Web." Roughly two and a half years later, the Web was an "overnight" global sensation.

What happened between 1993 and 1995 that changed things so dramatically?

The answer is the subject of the new edition of the book, How the Web Won, a memoir by Ken McCarthy, who invented the banner ad and is credited by Time magazine as the first to point out the importance of click-through rates.

In 1993 and most of 1994, the Internet itself was a buzzword, but no one had actually figured out how to make money with it. Selling products directly to consumers was not a winner. (Amazon didn't turn a profit until 2003.) The digital ad business, now a $790 billion industry, was essentially non-existent when 1994 dawned.

Between 1993 and 1995, San Francisco was Ground Zero for creative thinking about the Web's prospects, but except for a few companies, Netscape in particular, Silicon Valley wasn't paying much attention to it. As late as November 5, 1994, Marc Andreessen, co-founder of Netscape and now general partner of Silicon Valley venture-capital firm Andreessen Horowitz, was quoted as saying, "There are ten companies working on applications for the Web."

All that changed on June 11, 1994, when Ken McCarthy hosted a small meeting at 3220 Sacramento Street, then the address of a unique tech incubator, before "tech incubator" was a phrase. (Apple had used the space as a research site to work on touchscreen technology.)

At the June 11 meeting, leaders of the then-tiny Internet industry, like Mark Graham, an early Internet commercialization pioneer, and Marc Fleischman, the world's first full-time Web developer, were invited to share their views on where business on the Web was heading. Also attending was Rick Boyce, then a media buyer for the advertising agency Hal Riney & Partners.

Towards the end of the meeting, McCarthy asked if "little squares" could be put on web pages and if clicking on them could take people to dedicated sales pages. He further wondered aloud if the ratio of page views to clicks could be measured. Mark Graham confirmed that it was entirely doable. A few months later, Rick Boyce left Hal Riney to become director of sales for Hotwired.com, Wired Magazine's web-based magazine. On October 27, 1994, the banner ad, "a little square" that was clickable and trackable, appeared on the Internet. The buyer was AT&T.

More stories about the Web's critical transitional years, 1993 to 1995, are available in the new edition of the book, How the Web Won.

Contact
Morrison Publicity Group
Paul Morrison
***@morrisonpublicitygroup.com


Source: Ken McCarthy

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