About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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Boulder SEO Marketing Helps Van Matre Construction Secure Page 1 Rankings in Colorado

By: PRLog
Case study reveals how local SEO and content optimization drove 133% more clicks and 255% more impressions for a foundation repair business.

DENVER - Sept. 4, 2025 - PRLog -- Boulder SEO Marketing (BSM), a trusted Colorado-based content marketing and SEO agency, has published a new case study demonstrating how its proprietary Micro SEO Strategy℠ transformed the online visibility of Van Matre Construction, a foundation repair and waterproofing company serving the Boulder and Denver metro areas. Through targeted local SEO efforts and strategic content development, Van Matre achieved dramatic gains in rankings, clicks, and qualified leads.

The Challenge: Limited Online Visibility Despite Local Reputation
Van Matre Construction had built a strong reputation for expertise in foundation repair and customer service, yet its online presence lagged. Their website suffered from limited indexing, shallow content, and underperforming service pages. Their Google Business Profiles in Boulder, Lafayette, and Denver were under-optimized, missing key search opportunities. A sustainable strategy was needed to drive calls, leads, and visibility in Colorado's competitive market.

The Solution: Strategic Local SEO and Content Overhaul
BSM launched a multi-layered SEO campaign using its Micro SEO Strategy℠ to strengthen Van Matre's online presence. Key initiatives included:
  • GBP Optimization: Re-optimized GBPs for Boulder, Lafayette, and Denver to improve local rankings.
  • Micro SEO Strategy℠ Deployment: Optimized the homepage and Boulder location page to target high-intent keywords and boost conversions.
  • Content Revamp: Conducted keyword research, rewrote core pages, and created four new service pages focused on basement waterproofing, drainage, and grading.
  • Technical SEO Fixes: Corrected indexing issues to ensure Google could properly crawl and rank all key pages.
"When you combine data, AI, and hyper-local SEO, the results speak for themselves. Van Matre jumped to page one and saw triple-digit growth in clicks and impressions in record time," said Chris Raulf, AI and SEO Expert, and Founder of BSM.

The Results: Tangible Growth in Clicks, Impressions, and Leads

Within months of launching the campaign, Van Matre Construction achieved:
  • 133% Increase in Organic Clicks on the Basement Waterproofing Page within Three Months.
  • 255% Growth in Impressions for the Boulder location page.
  • Page 1 Rankings for competitive keywords including "foundation repair Denver CO" and "foundation repair Denver Colorado."
  • Higher Conversion Rates, with measurable growth in calls and new customer leads.
About Van Matre Construction
Van Matre Construction provides foundation repair, basement waterproofing, and drainage solutions across Boulder and Denver, delivering reliable, tailored protection against structural issues and water damage.

About Boulder SEO Marketing
Boulder SEO Marketing (BSM) is a top-rated downtown Denver SEO company. A pioneer in the field, BSM specializes in human-driven, AI-assisted SEO and GEO strategies. Led by renowned AI and international SEO expert Chris Raulf, the BSM team leverages deep industry expertise to deliver measurable results.

Contact
Harold De Guzman
***@boulderseomarketing.com


Source: Boulder SEO Marketing

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