About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Revenue Optics Expands Leadership Team with Appointment of Pamela Sims as Strategic Marketing Advisor

By: PRLog
Firm accelerates its market impact with enhanced thought leadership, recruiting model positioning, and visibility across distribution

MEMPHIS, Tenn. - Sept. 4, 2025 - PRLog -- Distribution is evolving. Coverage models are under pressure, private equity is pushing for faster value creation, and scalable inside sales is now a necessity.

To meet this moment, Revenue Optics has expanded its leadership team with the addition of Pamela Sims as Strategic Marketing Advisor. With more than 20 years of industry experience — including as Vice President of Product Marketing & Product Management at Motion, a $9B industrial distributor — Sims adds proven expertise in marketing, product management, supplier relations, and digital transformation.

Her appointment strengthens the firm's ability to deliver greater value to the market through:
  • Thought leadership for private equity firms — white papers, case studies, and board-level insights that connect proactive inside sales to EBITDA expansion
  • Recruiting model positioning — a differentiated service that delivers SDR and inside sales talent with operator-validated rigor
  • Market visibility — a coordinated content engine across LinkedIn, press releases, and webinars to keep Revenue Optics at the center of the distribution conversation
  • Advertising, Public Relations, and partnerships — thought leadership campaigns in partnership with industry voices, media outlets, and technology innovators

Ali Hasham, Founder and CEO of Revenue Optics, commented:
"Private equity doesn't wait five years for results. Neither do we. That's why we're aggressively building the engine now — and we've added Pamela Sims, a high-quality, seasoned operator with 20+ years of distribution experience, to our leadership bench. The caliber of talent we're attracting signals exactly where Revenue Optics is headed."

Pamela Sims added:
"I'm thrilled to be supporting Revenue Optics and especially proud to work alongside my former colleague and friend, Ali Hasham. It's inspiring to see the growth of his new company and the impact it's having on helping other businesses scale. I'm excited to contribute to its current momentum and future success."

About Revenue Optics

Revenue Optics is built by former sales leaders—not career consultants. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement. Specializing in inside sales optimization, SDR recruiting, and performance-based consulting, Revenue Optics equips teams with the talent, tools, and processes to win in competitive markets.

For more information, visit www.revenueoptics.com.

Press Contact

Name:
Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com

Photos: (Click photo to enlarge)

Revenue Optics Logo Ali Quote 3


Source: Revenue Optics

Read Full Story - Revenue Optics Expands Leadership Team with Appointment of Pamela Sims as Strategic Marketing Advisor | More news from this source

Press release distribution by PRLog
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.