About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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MailGenius Urges Marketers to Test Emails Now Before Black Friday Season

MailGenius is issuing an urgent warning to marketers and e-commerce businesses: Tougher spam filters ahead of Black Friday could devastate holiday campaigns

(PRUnderground) October 14th, 2025

Each year, inbox providers like Gmail, Outlook, and Yahoo refine their filtering algorithms to handle the surge in promotional traffic that begins weeks before Thanksgiving. The result? Legitimate marketing campaigns from trusted brands can land in spam or become throttled due to higher scrutiny and stricter sender reputation checks.

“We see the same panic every year,” said Troy Ericson, CEO of MailGenius. “Businesses wait until their Black Friday campaign tanks to realize their deliverability has been slowly slipping for weeks. By then, it’s too late. The inbox providers don’t care how great your offer is; they care about your sender reputation and perceived email quality.”

MailGenius, an industry-leading email deliverability testing platform, helps marketers identify and fix issues before they reach a crisis point. With its advanced spam filter simulation and inbox placement testing, users can see exactly where their emails are landing across Gmail, Outlook, and other major providers. The platform also provides help with BIMI and email authentication checks for SPF, DKIM, and DMARC records, three critical components for avoiding spam classification during high-volume periods.

The company’s consulting services also give brands a human edge, pairing users with deliverability experts who can identify domain reputation risks, troubleshoot authentication issues, and guide proper warm-up strategies for large holiday sends. “Every email that lands in spam this season represents lost revenue,” Ericson said. “We’re helping brands take control now, not after their most profitable campaign of the year is ruined.”

During November, inbox providers expect record-breaking traffic: billions of emails sent daily from retailers, SaaS platforms, and e-commerce businesses. To maintain user trust and prevent phishing attempts, algorithms grow more aggressive in filtering what they perceive as “risky” or overly promotional content.

Even clean, verified senders aren’t immune. “Most senders don’t realize that spam filters evolve dynamically,” Ericson explained. “What passed last month might fail this month. If you don’t run a pre-send check with a mail tester now, your Black Friday and Cyber Monday campaigns may never reach your audience.”

Run a free deliverability test or schedule a consultation with a MailGenius expert today at www.MailGenius.com and make sure the most critical campaigns hit primary inboxes this holiday season.

About MailGenius

MailGenius provides email deliverability services to test and help businesses understand and navigate the complex world of email deliverability. Their goal is to ensure that every email lands in the primary inbox, not the spam folder.

The post MailGenius Urges Marketers to Test Emails Now Before Black Friday Season first appeared on

Press Contact

Name: MailGenius
Phone: 801-513-3736
Email: Contact Us

Original Press Release.

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