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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
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  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Optimized Artificial Intelligence Explains ChatGPT’s Shopping Shift

No clicks, just picks: Optimized Artificial Intelligence urges brands to use search engine optimization for AI-driven product rankings as ChatGPT’s new shopping experience reshapes search visibility.

(PRUnderground) June 16th, 2025

As OpenAI expands ChatGPT’s shopping capabilities with structured product recommendations, visual carousels, and review-powered summaries, Optimized Artificial Intelligence warns e-commerce brands: “Your traditional SEO strategy may no longer cut it. AI just became your new search engine, and your storefront window, too,” said Damon Burton, reknowned SEO expert and Founder of Optimized Artificial Intelligence. “This is no longer about ranking on page one. It’s about being chosen inside an AI-generated conversation.”

OpenAI’s latest rollout enables ChatGPT to recommend products inside chat, using structured third-party data feeds, pricing context, and natural language queries to generate organic, ad-free listings. These results appear in visual carousels and may include AI-generated tags like “best seller” or “popular choice,” even though no one is paying for placement yet.

“ChatGPT is now surfacing products based on clarity, structure, and relevance, not backlinks or ad dollars,” Burton added. “If you’re not integrating ChatGPT search engine optimization, your product won’t even be part of the recommendation.”

The New Rules of Product Discovery

This new wave of ChatGPT search optimization pulls results using:

  • Query context, such as “hiking boots under $100 for wide feet.”
  • Structured third-party product data: feeds, descriptions, pricing.
  • AI’s internal reasoning engine.

What it doesn’t use: traditional ad placement, keyword density, or website traffic. According to Burton, this means most brands are currently invisible: “If your Shopify store or WooCommerce site doesn’t feed structured product data into the right AI-ready pipeline, you’re not just hard to find… you’re excluded.”

Burton and his team recommend immediate agency-quality LLMO upgrades for brands wanting to stay competitive. Upgrades like:

  • Structured schema markup for every product, review, FAQ, and listing.
  • Conversational formatting using natural question and answer structures.
  • LLM-friendly entity strengthening through consistent listings on Google Business, Crunchbase, and industry-specific directories.
  • Proactive monitoring of how ChatGPT, Gemini, Perplexity, and more cite your products.

The AI Funnel is Here and Shorter Than Ever

When asked how this compares to Google’s traditional rankings, Burton emphasized that the sales funnel has collapsed: “ChatGPT doesn’t need ten blue links. It makes one confident recommendation. If your product isn’t in that summary, you’re out of the conversation entirely.”

That’s why Optimized Artificial Intelligence, a trusted AI SEO agency for Shopify, has doubled down on services tailored to AI search visibility. The agency can help brands realign their content, product feeds, and technical structures for AI-native shopping engines.

To learn how your brand can rank inside the answer, not below it, visit www.OptimizedArtificialIntelligence.com.

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

The post Optimized Artificial Intelligence Explains ChatGPT’s Shopping Shift first appeared on

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Name: Optimized Artificial Intelligence
Phone: 1-855-736-6285
Email: Contact Us

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