About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Optimized Artificial Intelligence Warns Google’s New AI Search Mode Signals a Permanent Shift

Google’s new AI search mode is live. One of the top AI SEO agencies urges brands to adapt now or risk disappearing from AI Overviews, the new front door to customer trust.

(PRUnderground) June 2nd, 2025

Google has officially rolled out AI Mode as the default search experience for users, transforming how billions of queries are answered online. In response, Optimized Artificial Intelligence, a leading AI SEO agency founded by 20-year SEO veteran Damon Burton, is urging brands to pivot quickly: “AI Overviews are no longer a preview of the future; they’re the new front door to your business.”

Starting today, users will often see AI-generated summaries at the top of search results, ahead of organic links, ads, or featured snippets. These overviews pull insights from across the web, condensing product reviews, comparisons, and explanations into single-paragraph answers without the need for a user to click.

“If your content isn’t readable, structured, and citation-ready for AI search with SEO, your website could be invisible even if you ranked #1 yesterday,” said Burton.

Google’s update confirms what many AI search experts have been anticipating: the customer journey now starts and often ends inside an AI-generated answer. AI Overviews compress the awareness, consideration, and decision phases into one seamless interaction.

“This means if your content isn’t selected as part of that summary, you’re not just losing rankings, you’re losing relevance. Google’s update is compressing the entire funnel,” Burton explained. “Your first impression is now mediated by a machine. If your product, service, or brand isn’t clearly understood by that AI, it won’t be recommended.”

As Google Search becomes AI-powered by default, Optimized Artificial Intelligence recommends that businesses take immediate action with AI overviews search optimization, adapting their content strategy for AI discoverability and retrieval:

  • Expand Schema Markup: Apply rich structured data to products, reviews, FAQs, and author profiles so content is AI-readable.
  • Use Conversational Formatting: Write using natural, question-based headings and clear, concise answers, just like users speak to AI.
  • Build Topical Authority: Publish content clusters around core offerings to reinforce entity relevance and semantic depth.
  • Monitor AI Citations: Routinely test how Google’s AI Overviews surface your brand and adjust based on what’s retrieved or not.

“The brands that show up in Google’s AI search will be perceived as the most trusted, even if their product isn’t objectively the best,” Burton added.

With Google’s new AI Search Mode, the rules have changed. Optimized Artificial Intelligence helps you stay one step ahead of the algorithm and AI. Learn more at www.OptimizedArtificialIntelligence.com.

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

The post Optimized Artificial Intelligence Warns Google’s New AI Search Mode Signals a Permanent Shift first appeared on

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Name: Optimized Artificial Intelligence
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Email: Contact Us

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