About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Traverse Bay Farms Launches “Feel Better Naturally” Podcast to Share Natural Health Insights

Traverse Bay Farms, established in 2001, is Bringing Trusted Wellness Tips and Superfruit insight to Apple, Spotify, iHeartRadio, and More

(PRUnderground) June 27th, 2025

Traverse Bay Farms, America’s #1 nationally award-winning superfruit brand, is excited to announce the launch of its official podcast: “Feel Better Naturally – Natural Health Insights.” The podcast is now streaming on all major platforms, including Apple Podcasts, Spotify, Amazon Music, iHeartRadio, and Castbox.

As a nationally recognized leader, with 48+ national food awards, in superfruit, functional foods and natural wellness, Traverse Bay Farms created Feel Better Naturally to empower listeners with simple, science-backed tips to live healthier, feel better, and support their bodies—naturally. Each episode covers a wide range of topics including health recipes, natural joint health, inflammation, sleep, energy, and superfruit nutrition, with a spotlight on the company’s best-known products like tart cherry juice, wild blueberry capsules, cherry capsules and more.

“Our mission has always been to help people enjoy an active lifestyle and feel better, one natural solution at a time,” said Andy LaPointe, founder of Traverse Bay Farms  “This show brings that mission to life—offering actionable insights and trusted information based on real customer input and results, clinical research, chef and recipe creators and 20+ years of wellness industry experience.”

The podcast also features:

  • Interviews with natural health advocates and wellness professionals
  • Real-life customer stories and natural success strategies
  • Product education segments and usage tips
  • Behind-the-scenes insights from Traverse Bay Farms’ award-winning product development

Listen to the “Feel Better Naturally” Podcast Today
Now available on your favorite platform:

Whether you’re looking to maintain healthy joint function, improving your sleep, or simply seeking a natural way to feel your best, Feel Better Naturally delivers the wellness knowledge you need—straight from the source.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!

The post Traverse Bay Farms Launches “Feel Better Naturally” Podcast to Share Natural Health Insights first appeared on

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Phone: 1-231-533-8788
Email: Contact Us

Original Press Release.

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