About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Ad Vital Founder Dr. Shitel Patel Featured on Patient Obsessed Podcast

Board-certified plastic surgeon and founder of Ad Vital shares how AI and automation are transforming patient journeys and help aesthetic practices grow and increase revenue.

(PRUnderground) June 30th, 2025

Ad Vital offers physicians and aesthetic practice managers access to a cutting-edge CRM with automation integrations that improve the entire patient journey, from advertising and first inquiries to the end of a procedure and aftercare follow-up. Dr. Shitel Patel, CEO of Ad Vital, founded the company to solve the same problems he faced while growing his plastic surgery practice. On the “Patient Obsessed” Podcast, Dr. Patel recently shared how the software his company offers addresses growth barriers and elevates both patient and provider experiences.

Hosted by an advocate for patient-centered marketing, the Patient Obsessed podcast explores how aesthetic practices can build trust, improve conversion, and escape the high-spend cycle of paid advertising by focusing on the needs of real patients. In the interview, Dr. Patel shared his vision for Ad Vital to create more staff-led practices. For him, Ad Vital is not just a software platform. It’s a mission-driven, practical solution born from firsthand experience navigating the challenges of running a private practice.

“Patients don’t just show up out of nowhere,” remarked Patel. “Converting a lead to a patient starts long before they ever book a consultation. It begins when they click on an ad, interact with a social media post, or call the office to inquire about a procedure. However, leads often fall through the cracks. An aesthetic practice CRM with automation can help track every interaction and follow up on every lead to grow your patient base by maximizing your conversions.”

With a mission to simplify and personalize the patient experience, Ad Vital is revolutionizing staff-led practices by redefining what it means to deliver high-touch care in a tech-driven world. During the podcast, Dr. Patel emphasized the importance of addressing patient concerns early, whether related to safety, procedure costs, or treatment options and how automation can help. Automated content delivery helps answer common questions in advance, freeing up staff time to focus on building the connection with patients to create more trust.

“Ad Vital helps practices meet patients where they are digitally, emotionally, and logistically,” said Dr. Patel. “Our CRM for aesthetic doctors streamlines communication, automates education, and tracks what is working for your practice and what is not so you can stop wasting time and money on ineffective efforts and focus on providing transformative medical care that turns patients into raving fans.”

To learn more about Ad Vital and how its software platform helps aesthetic practices attract patients and increase revenue without hiring more staff while saving time, get a demo at www.AdVitalMd.com.

About Ad Vital

Ad Vital is an AI-powered practice management platform for aesthetic practices and medspas. They streamline operations by automating appointment scheduling, patient communication, and payment processing tasks.

The post Ad Vital Founder Dr. Shitel Patel Featured on Patient Obsessed Podcast first appeared on

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Name: Ad Vital
Phone: 1-855-736-6285
Email: Contact Us

Original Press Release.

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