About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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OnlineAssistant.io: AI Marketing Tools Built by a Small Business Owner, Not Another Consultant

OnlineAssistant.io—a practical AI-powered marketing platform built by a real small business owner, for real small business owners to maximize AI technology.

(PRUnderground) June 9th, 2025

In an era of flashy tech startups and buzzword-heavy AI tools, OnlineAssistant.io is taking a different approach: empowering real small business owners with simple, powerful, and affordable AI marketing solutions—built by someone who’s walked in their shoes.

Founded by 56-year-old entrepreneur Andy LaPointe, a seasoned business owner with decades of experience in small business marketing, retail, speaking and consulting, OnlineAssistant.io delivers done-for-you AI agents designed specifically for the needs of small and local businesses.

After two decades of growing Traverse Bay Farms into a nationally recognized brand with 38+ national food awards, LaPointe understands what it takes to wear every hat in a business—from product development to social media to customer engagement. Now, he’s making that journey easier for others.

Now, he’s using that experience to help other business owners leverage AI technology to:

  • Better serve their existing customers
  • Attract new leads and local traffic
  • Increase marketing efficiency and profitability—without hiring an agency

“I’ve lived the small business grind—handling inventory, talking to customers, doing marketing with limited time and budget. OnlineAssistant.io was created for entrepreneurs who need simple, powerful tools to grow without needing a tech background. Prior to starting Traverse Bay Farms and AgTracer, an AgTech company, I’ve also lived the corporate world for 15 years working with the best teams in the nation.”

Simple AI Agents for Daily Marketing Tasks

The OnlineAssistant.io platform features a library of plug-and-play AI agents designed specifically for small business needs. These include:

  • Social Media Post Generator
  • Email Campaign Writer
  • Google Review Reply Assistant
  • Local SEO Blog Writer
  • Ad Copy Builder and Promotional Script Generator

Each agent helps automate repetitive marketing tasks that eat up valuable time—allowing business owners to stay focused on delivering value to their customers.

Custom AI Agents Trained on Your Business

One of the platform’s most unique features allows users to train a private AI agent using their own business materials—like menus, service descriptions, FAQs, brochures, and internal scripts.

“Imagine having your own AI assistant that knows your business inside and out—able to write content, answer questions, and support customer communication in your own brand voice,” LaPointe explained. “That’s what this platform enables.”

Users can easily upload documents, paste in text, and interact with their personalized AI right from their dashboard—no coding required.

Marketing Built on Experience, Not Hype

LaPointe’s journey—from 15-years in the corporate world as a Registered Investment Advisor to entrepreneur—gives OnlineAssistant.io a refreshingly grounded perspective in a tech world filled with buzzwords and hype.

“I didn’t build this for agencies or techies. I built it for people like me—retailers, service providers, solo entrepreneurs—who want to use AI to grow their business, serve customers better, and get back more time,” he said.

With pricing starting at just $29/month, the platform is accessible to businesses of all sizes, from local shops and salons to real estate professionals and family-run cafes.

About OnlineAssistant.io
OnlineAssistant.io is an AI-powered SaaS platform designed to help small business owners create marketing content, engage customers, and grow sales using simple, ready-to-use AI agents. Founded by Andy LaPointe—creator of Traverse Bay Farms, AgTracer and longtime entrepreneur—the platform is designed with clarity, speed, and real-world needs in mind.

About OnlineAssistant.Ai

OnlineAssistant.ai empowers businesses to automate customer support, sales outreach, and administrative tasks with intelligent, brandable AI agents. Designed for industries like real estate, healthcare, e-commerce, education, and financial services, our no-code platform enables you to deploy fully customized virtual assistants that enhance efficiency and customer engagement.

The post OnlineAssistant.io: AI Marketing Tools Built by a Small Business Owner, Not Another Consultant first appeared on

Press Contact

Name: Andy LaPointe
Phone: 231-533-8788
Email: Contact Us

Original Press Release.

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