About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Technology Leader Co Announces Rebrand of Marketing Subsidiary to Full Stack Marketing

Expanded Identity Reflects Broader, Multi-Disciplinary Marketing Capabilities

(PRUnderground) July 23rd, 2025

Technology Leader Companies today announced that its subsidiary Product Marketing Leader has rebranded to Full Stack Marketing, a name that better reflects the company’s broadened scope of services and commitment to delivering end-to-end marketing solutions for growth-minded clients.

Founded in 2022, Product Marketing Leader quickly earned a reputation for delivering high-impact Product Marketing as a Service and Go-To-Market Strategy as a Service. As client needs evolved, the company was consistently asked to support a broader range of marketing and branding initiatives. The transition to Full Stack Marketing marks a strategic step forward in the company’s ability to provide clients with a more comprehensive solution to their top of funnel strategies.

“We’ve shared great success with our clients over the past 3 years, supporting them with great product marketing content and strategy,” said Jeremy Potoka, Founder of Technology Leader Companies, the parent company of Full Stack Marketing. “We’ve often been asked to work on other marketing components for them but did not want to commit until we had the infrastructure, people and processes. With the launch of Full Stack Marketing, we are excited to now help our clients in a multi-disciplinary approach to their marketing and branding strategy.”

The new brand identity is reflected in the company’s updated website, www.fsmarketing.com, which showcases its expanded offerings in strategic brand development, content marketing, performance marketing, campaign execution, and creative services.  The legacy Product Marketing Leader team has been re-organized with additional resources internally to now offer full agency services to Acumatica resellers, bolt-on ISV publishers and beyond.

Full Stack Marketing operates as part of Technology Leader Companies, which includes a portfolio of growth-focused consulting subsidiaries designed to help clients accelerate across marketing, sales, and technology domains.

For more information about Full Stack Marketing and its expanded services, visit www.fsmarketing.com. To learn more about Technology Leader Companies, visit www.techleaderco.com.

The post Technology Leader Co Announces Rebrand of Marketing Subsidiary to Full Stack Marketing first appeared on

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Name: Sal Buonocore
Phone: (717) 219-4181
Email: Contact Us

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