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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
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  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Optimized Artificial Intelligence Comments on AI Search Browsers

As OpenAI and Perplexity unveil AI-native web browsers, Damon Burton and his LLMO Agency outline what this means for brand visibility, AI optimization, and the future of online discovery.

(PRUnderground) July 27th, 2025

OpenAI is set to launch a new AI-native web browser designed to compete directly with Google Chrome, integrating chat-first experiences that let users search, shop, and take action inside a single conversational interface. But OpenAI isn’t alone: Perplexity AI has also introduced “Comet,” its own AI-powered internet browser, extending its reputation for citation-first, transparent search into a real-time browsing assistant.

Together, these browsers represent a major shift in how users will interact with the web and how brands must prepare their content to be found, trusted, and acted upon by AI.

“We’re witnessing the AI-ification of the internet,” said Damon Burton, SEO and LLMO consultant and founder of Optimized Artificial Intelligence. “First AI disrupted traditional search. Now it’s coming for the browser. Whether it’s OpenAI’s new interface or Perplexity’s Comet, the rules of digital visibility are being rewritten.”

With over 3 billion users currently on Chrome, the implications are massive. These new AI browsers promise to transform traditional browsing into an intelligent experience; one where users get direct answers, skip the click-hunt, and let LLMs handle tasks on their behalf.

The Comet browser, in particular, takes Perplexity’s commitment to transparency and citation and extends it to every browsing session, offering summaries of pages, query rephrasing, and instant context. Unlike Chrome, Comet is designed to be less ad-driven and more information-first.

“AI search is no longer a tab you open. It’s the browser itself,” Burton added. “If you’re still optimizing content just for blue links, you’re already behind.”

Why This Matters for Brands and SEO

LLM-Centric Visibility: Content must be structured, semantic, and agent-readable, optimized for retrieval and recommendation, not just ranking.

Conversational Task Flow: Brands should anticipate AI agents taking transactional actions (bookings, purchases, lead capture) on their behalf during natural conversations with users.

Platform Integration Strategy: Winning in the AI browser era requires schema-rich content, clear entity definitions, and cross-platform compatibility with tools like ChatGPT, Claude, Copilot, Gemini, and now Comet.

“This isn’t just about SEO anymore,” said Burton. “It’s about generative engine optimization (GEO) and training AI assistants to trust and cite your brand inside the browsers users may soon rely on by default.”

Optimized Artificial Intelligence is a generative AI search engine optimization agency founded by an industry veteran. With roots in SEO National, established in 2007, Optimized Artificial Intelligence specializes in preparing brands for AI-first visibility — from search assistants to AI-native browsing. Learn more at www.OptimizedArtificialIntelligence.com.

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

The post Optimized Artificial Intelligence Comments on AI Search Browsers first appeared on

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