About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Traverse Bay Farms – Award-Winning Quality with USA-Based Customer Service in Northern Michigan

Traverse Bay Farms, Winner of 48+ National Food Awards, Combines Award-Winning Quality with Proud, USA-Based Family Customer Service in Northern Michigan

(PRUnderground) July 3rd, 2025

Traverse Bay Farms, a trusted name since 2001 with over 48 national food awards, proudly delivers premium-quality products backed by best-in-class customer service from its local headquarters in Northern Michigan. From award-winning,  cherry juice concentrates, salsa, barbecue sauce, to tart cherry capsules, customers know they can trust Traverse Bay Farms for the highest standards of product excellence. That same commitment extends to delivering responsive, human-centered customer care.

As a family-owned company, with three generations working together, Traverse Bay Farms continues to build on a legacy of excellence by offering 24/7 customer support handled entirely by highly trained representatives in Elk Rapids, Michigan — never outsourced. With products distributed in 42 states and 5 countries worldwide and two successful retail store locations in Northern Michigan, Traverse Bay Farms is committed to quality and community at every level.

When customers contact Traverse Bay Farms — whether by phone, email, or chat — they know they offer an experienced, local support team. These highly trained representatives answer calls personally, resolve questions, and handle issues on the very first interaction, eliminating long hold times or foreign call center confusion.

“Our customers deserve a world-class experience that matches our 48+ national food awards,” said Andy LaPointe, Co-Founder of Traverse Bay Farms. “For over 20 years, our family has been dedicated to providing friendly, knowledgeable support right here in Northern Michigan, where three generations work together to ensure every customer feels valued.”

Traverse Bay Farms invites customers across the U.S. and worldwide to experience its difference: high-quality products, a legacy of award-winning excellence, since 2001, and authentic, USA-based customer service rooted in family pride and community trust.

About Traverse Bay Farms
Since 2001, Traverse Bay Farms has been an award-winning, family-owned wellness and gourmet food brand proudly operating from Northern Michigan. With 48+ national food awards, two retail store locations, and distribution in 42 states and 5 countries, the company is trusted for its tart cherry products, superfruit-based wellness supplements, and superior customer care. For more information, visit www.traversebayfarms.com or connect with their Northern Michigan-based customer service team at 1-231-533-8788.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!

The post Traverse Bay Farms – Award-Winning Quality with USA-Based Customer Service in Northern Michigan first appeared on

Press Contact

Name: Marketing Director
Phone: 1-231-533-8788
Email: Contact Us

Original Press Release.

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