About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Serena Aburahma

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AdsDax Taps into AI for Next-Level Fraud Identification and Enhanced Campaign Results

AdsDax leverages artificial intelligence to dissect two billion+ on-chain and five billion+ off-chain proprietary data points, laying the foundation to advance fraud oversight and sharpen campaign delivery.

(PRUnderground) August 12th, 2025

AdsDax, a pioneer in next-generation adtech, proudly unveils its deployment of a new suite of proprietary AI capabilities within its existing technology stack designed to expose digital ad fraud and safeguard campaign value. By examining billions of anonymised data points, AdsDax is able to deliver a level of clarity, fairness and efficiency that was unattainable with traditional adtech.

A New Era in Fraud Detection

The upgraded AI engine enables AdsDax to inspect traffic data with unprecedented precision. From pinpointing anomalous timestamps at the sub-millisecond level and bursts of interactions occurring in the same millisecond to unexpected traffic surges and spikes in ad activity from specific sources, AdsDax has been able to shine a spotlight on both well-known and little-documented indicators of fraudulent activity. AdsDax was also able to identify new patterns, trends and behaviours of fraudulent actors, catching more fraud than ever before.

The integration of AI into the data intelligence workflow marks a pivotal shift from laborious, manual auditing to automated safeguards. This evolution not only pushes fraud detection to the forefront but also empowers brands to take proactive measures before irregularities spiral out of control. By blending human insight with technological rigour, AdsDax provides advertisers with the tools to reduce budget waste and focus on high-value conversions from brand-safe websites.

“Bringing AI into our platform marks a fresh chapter for AdsDax,” said Ian Mullins, CEO of AdsDax. “We had explored various solutions to fraud detection—from bespoke machine learning models to neural networks—but most were cost-prohibitive to fully develop until now. With more accessible sophisticated AI models, we can seamlessly integrate these capabilities into our data analysis suite, strengthening fraud detection as well as the overall value and integrity of digital advertising.”

“This evolution highlights our dedication to fair, transparent and effective marketing,” added Ursula Young, Sales Director at AdsDax. “We want to give advertisers peace of mind that every penny they invest is reaching genuine audiences who are ready to engage.”

As AdsDax continues to refine its technology stack, the next steps involve enhancing fraud detection capabilities even further. By continuing to invest in cutting-edge research and development, the company hopes to offer brands and consumers around the globe even greater levels of transparency, accuracy and value.

About AdsDax

AdsDax is a Web3 advertising platform that uses blockchain (DLT) and AI to run transparent, incentivised ad campaigns with on-chain measurement. Brands use AdsDax to deliver opt-in, reward-back experiences—such as digital collectibles or token rewards—while every impression, click and engagement is recorded on a tamper-resistant ledger to cut ad fraud and prove performance. Built for scale on Hedera Hashgraph, AdsDax is trusted by agencies including GroupM, Havas Media and Isobar, and has powered campaigns for 25+ Ad Age Top 100 brands. The team previously operated under the Yamgo brand, onboarding ~190,000 users through reward-based engagement.

Key facts:
Peak throughput: 1,372 on-chain cryptocurrency transactions per second during a live Zee Entertainment campaign on Hedera.
Scale in production: ~1.2 million daily ad engagements processed into ~802,000 Hedera transactions on average.
Proven activation: 2.6 million+ on-chain impressions delivered in an Isobar India rich-media campaign.

The post AdsDax Taps into AI for Next-Level Fraud Identification and Enhanced Campaign Results first appeared on

Press Contact

Name: Ryan Davies
Phone: +44 2072052254
Email: Contact Us

Original Press Release.

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