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Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Optimized Artificial Intelligence Covers Perplexity Challenging Chrome

One of the go-to Google Gemini AI SEO agencies comments on Perplexity's Chrome bid and Google's Gemini expansion: "The AI browser war has officially begun."

(PRUnderground) August 18th, 2025

In what many are calling a moonshot move, Perplexity AI has made an unsolicited $34.5 billion offer to acquire Google Chrome, marking a potential turning point in the evolution of web browsing. Meanwhile, Google isn’t standing still, rolling out new Gemini features like temporary chats and memory retention, further cementing its generative AI ambitions across its ecosystem.

Optimized Artificial Intelligence, a leading AI SEO agency specializing in visibility across platforms like ChatGPT, Gemini, Claude, and Perplexity, weighed in on the implications:

“This isn’t just a story about browsers. It’s about who controls the gateway to knowledge,” said Damon Burton, Founder of Optimized Artificial Intelligence. “Whether it’s Perplexity launching Comet or Google injecting Gemini deeper into Chrome, we’re watching the start of a full-scale battle for the future of AI-powered discovery. And that future doesn’t revolve around 10 blue links. It’s built on summaries, synthesis, and conversational context.”

Perplexity’s Bold Play for Chrome

According to The Wall Street Journal, Perplexity approached Alphabet CEO Sundar Pichai with a bid to acquire Chrome outright, a surprising offer considering Perplexity’s own valuation hovers around $18 billion. Backed by unnamed venture capital firms, Perplexity positioned itself as a neutral party that could satisfy the Department of Justice’s potential antitrust remedies against Google.

With over 3.5 billion global users and more than 60% of the browser market, Chrome represents the world’s largest digital gateway.

“If Perplexity were serious and not just making a power play for press coverage, owning Chrome would give them unprecedented control over user behavior, LLM training signals, and AI feature embedding,” Burton added. “It would be the equivalent of going from disruptor to infrastructure overnight.”

Google’s Gemini Isn’t Just Competing, It’s Compounding

Just as Perplexity pushes forward with Comet, its own AI-native browser, Google has responded by giving Gemini even more autonomy and context-awareness.

New features include:

  • Temporary Chats: Private sessions that don’t store conversation history.
  • Personal Memory: Gemini can now retain information across sessions, learning user preferences and evolving with each interaction.

“This is Google doubling down on persistent intelligence,” said Burton. “The more Gemini knows about you — where you browse, what you ask, what you buy — the better it can personalize results. This makes LLMO (Large Language Model Optimization) and schema-driven structure more urgent than ever for brands.”

Why This Browser War Matters for Brands

With Comet, Chrome, and Gemini rapidly evolving into AI-first interfaces, traditional SEO tactics are being rewritten in real time.

Optimized Artificial Intelligence helps businesses prepare for this shift by offering platform-specific AI optimization, deploying structured data and schema for improved AI retrieval, enhancing entity and brand visibility across AI ecosystems, and designing conversational content that aligns with how users interact with AI, not just how they search.

“This isn’t about keywords anymore,” Burton concluded. “It’s about being the answer AI chooses to trust, whether through Google’s Gemini in Chrome or Perplexity’s Comet. If your content isn’t structured and surfaced for these new discovery models, your brand will vanish from the future of search.”

Founded by SEO National President Damon Burton, Optimized Artificial Intelligence specializes in platform-aware GEO strategies. To learn to stay visible in the new world of AI browsers and LLM search, visit www.OptimizedArtificialIntelligence.com

About Optimized Artificial Intelligence

Optimized Artificial Intelligence offers tailored AI solutions designed to enhance business operations and drive growth. Their services include developing custom AI models, automating workflows, and providing data-driven insights to help businesses make informed decisions.​

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