About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Op-Ed by Ad Vital CEO Dr. Shitel Patel on Aesthetic Practice Efficiency Featured in Doximity

Renowned plastic surgeon and CEO of Ad Vital shares expertise in an article detailing common hurdles in aesthetic practice management and how to overcome them.

(PRUnderground) September 15th, 2025

Ad Vital, a leading provider of CRM software for aesthetic practices, is proud to announce that its Founder and CEO, Dr. Shitel Patel, published an op-ed in Doximity titled “Improving Practice Efficiency: Lessons From Front Desk Operations.” The article highlights the critical role front desk operations play in patient flow, revenue cycles, and overall practice efficiency, offering actionable insights for healthcare and aesthetic professionals.

Founded by Dr. Shitel Patel, Ad Vital empowers aesthetic practice owners to implement scalable systems that support sustainable growth and improved operational performance. The company’s CRM for aesthetic doctors helps clinics operate more efficiently while enhancing patient experience by centralizing scheduling, patient communications, and administrative workflows.

In the piece, Dr. Patel draws on firsthand experience running his own practice to illustrate the often-overlooked challenges front desk staff face. From mismanaged scheduling to fragmented communication systems, he demonstrates how inefficiencies at the front desk can ripple through every aspect of a clinic’s operations. Dr. Patel identifies key pain points and explains how implementing centralized systems, better workflows, and automation tools can dramatically improve efficiency. Further, he emphasizes that the solution isn’t simply hiring more staff. It’s creating scalable systems that allow even the best employees to perform at their highest potential.

Dr. Patel’s insights directly reflect the philosophy behind Ad Vital’s CRM software for aesthetic practices. “I wrote this article to underscore the simple truth that the front desk in an aesthetic practice doesn’t just serve an administrative function. In an aesthetic practice, the front desk is the heartbeat,” said Dr. Patel. “When your front desk operates smoothly, every other department benefits. Our aesthetic clinic software supports front desk efficiency by automating repetitive tasks and streamlining patient interactions.”

With a background as a practicing physician and technology innovator, Dr. Patel is uniquely qualified to provide guidance on improving operational efficiency. His hands-on experience managing high-volume aesthetic practices and his expertise in CRM technology enable him to bridge the gap between clinical excellence and administrative efficiency.

To learn more about Ad Vital’s CRM software and how it can help aesthetic practices improve front desk operations and scale efficiently, visit www.AdVitalMd.com.

About Ad Vital

Ad Vital is an AI-powered practice management platform for aesthetic practices and medspas. They streamline operations by automating appointment scheduling, patient communication, and payment processing tasks.

The post Op-Ed by Ad Vital CEO Dr. Shitel Patel on Aesthetic Practice Efficiency Featured in Doximity first appeared on

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Name: Ad Vital
Phone: 801-513-3736
Email: Contact Us

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