About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Press Release Headlines  Don't Need to Be Boring

Did you know that the average attention span is twelve seconds? That's correct — only 12 seconds. This brief period passes in the blink of an eye, which is why intriguing press release headlines are the most important component of the content puzzle.

And, as 80% of internet users read headlines, writing headings in an easy-to-scan structure will make the article more attractive to click on and read further.

But how can you write a headline for a press release that compels users to stop scrolling?

Consider a headline a first impression - you only get one chance to make a positive one.

If a reader is intrigued by the headline of a press release, they are more likely to click. However, if it falls flat, they will continue scrolling.

Building brand awareness, increasing website traffic, and enhancing search engine optimization (SEO) performance can start with a Google search.

Google is an ideal research tool for beginners and seasoned pros, influencing SEO techniques to develop press release headlines that attract readers' interest.

However, this is only one piece of advice. Let's examine four different things you may implement immediately.

Four Guidelines for Creating Captivating Press Release Headlines
Consider the following while writing a news release's headline:

Including numbers – Including numbers in a headline is a strategy to attract the reader's attention. They will be more likely to click if they are informed of the number of advice or ideas to expect. Consider using words such as benefits, arguments, tactics, and advice in addition to numbers.
Include keywords – To improve SEO and increase the likelihood of your target audience seeing your material, the headline should include the language they use and the keywords they search for. Using unrelated terms to increase traffic is deceptive and will ultimately diminish your credibility with your audience and search engines.
The "how to" formula for headlines – When a user types a search query into a search engine, they seek an answer to a question or a solution to a problem. These queries complement "how to" headlines since they offer the user the desired information.
Ask a question - When posing a question in your headline, make sure the reader cannot simply respond "yes" or "no." Or, if possible, provide the answer immediately within the article. The more a person is forced to hunt for the answer, the less likely they will do so.

Moreover, if you need assistance generating headlines that attract awareness and connect with your integrated media and marketing communications strategy, our staff can assist. Consult a  PR strategist immediately.

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