About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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VeraViews Welcomes Hoopla Digital as a Demand Partner

 

 

 

VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem

 

 

London, UK, 26th January, 2023: VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, announced today that it had welcomed Hoopla Digital as a demand partner, as it continues to expand its demand sources amid the addition of growing numbers of clients to its ad stack.

 

VeraViews’ new demand partner Hoopla Digital works with leading brands to engage audiences through innovative advertising and inspiring digital creative. The established digital advertising platform specialises in branded solutions across online video, display and mobile; combining premium environments, exclusive content and innovative formats to deliver immersive brand experiences across devices.

 

David Murray, Demand Director at VeraViews explains: 

“We are thrilled to announce the addition of Hoopla Digital as demand partners — one of the leading Digital Advertising Platforms in the industry — as we continue to expand our demand sources with the addition of clients to the VeraViews ad stack. VeraViews helps advertisers to ensure maximum campaign effectiveness, reduce waste, and deliver efficiency whilst eliminating fraud. Demand partners showing interest in VeraViews highlights the number and calibre of publishers we are now welcoming to our advertising stack”

 

VeraViews uses its patented Proof of View technology to record ad campaign data and stores this data immutably and transparently on its own purpose-built open ledger. This means that advertisers pay only for valid engagement, with bots and fraudulent traffic discounted from the campaign, and publishers can reduce payment times with instant access to campaign data.

 

The news comes VeraViews continues its commercial expansion - having recently become a verified Amazon Ads Partner, been included on the IAB Global Vendor List, and hired a number of senior team members. Learn more about VeraViews at www.veraviews.com

 

About Hoopla Digital: 

 

Digital advertising platform Hoopla Digital specialises in interactive branded solutions across online video, display, WebAR and playables combining premium environments, exclusive content, and innovative formats to deliver immersive brand experiences across all devices.

 

Offering publishers best in class partnerships, Hoopla Digital also creates high-yield advertising solutions aligned and complimentary to digital publications and its user experience. www.hoopladigital.co.uk

 

About VeraViews - VeraViews is an open ledger advertising ecosystem built around Verasity's patented 'Proof of View' (PoV) fraud identification technology.  With transparent invalid traffic (IVT) tracking for publishers, and auditable campaign statistics for brands, VeraViews is the most powerful and auditable solution for preventing ad fraud. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers. Never lose money to ad fraud again. Now integrated with Brightcove. Learn more at www.veraviews.com



 

 

 

 

 



 

 

 

 

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