About Us

About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Build Brand Awareness Through Distribution of Press Releases

By: PRWire 360

Brand awareness is a person's familiarity with a brand, product, or service. Increased brand awareness can result in repeat business and brand advocacy.

Internet Live Stats indicates that there are more than 1,8 billion websites online. With more content and information available than we could possibly consume in a lifetime, brand recognition is crucial for cutting through the clutter and distinguishing from the competition.

Through press release distribution, small and medium-sized businesses can boost brand awareness and remain in front of their target consumers.

What exactly is a Press Release?
A press release is a written statement distributed to media outlets. Press releases provide information and context regarding a certain event or announcement. The ultimate objective is to receive coverage from relevant periodicals and garner the attention of the company's target audience.

When prepared and disseminated properly, press releases are a cost-effective and efficient method for promoting your business and connecting with your target audience.

These interesting and brief news articles cover the following subjects:

  • The distribution of a special report
  • A company landmark
  • A product announcement or introduction
  • A new fundraising round
  • The revelation of a new executive
  • And even more


Now that we’ve outlined the basics of a press release, let’s discuss how firms may exploit this marketing vehicle to boost brand awareness.

Three Methods to Increase Brand Awareness through Press Release Distribution
Become a Thought Leader

Demonstrating your expertise on a subject not only develops trust with your target audience but also demonstrates to the media that you are a reliable source from which they may glean useful insights.

Use issues you’re knowledgeable about and that your target audience finds valuable as inspiration for press release content. Consistent press release distribution draws attention to your organization and highlights your skills. Both increase brand recognition over time.

Develop Consumer-Oriented Content
Understanding the people that comprise your target audience is the first step in any media and marketing strategy. Gaining greater insight into who they are and what interests them will enable you to develop consumer-focused press releases that address their pain areas, desires, requirements, and more.

In addition, using relevant search engine optimization (SEO) keywords in a press release might help a business appear on the search engine results page (SERP).

A benefit of SEO is boosting brand awareness and exposure, making it simpler for consumers to locate your content when searching for a product or service your organization offers.

Visibility and ranking go hand in hand, and the higher you rank on the search engine result page (SERP), the greater the likelihood that a consumer will view your content and click through to read it.

Use the Appropriate Software for Press Release Distribution
Consider the dissemination of press releases as an amplifier for your noteworthy tales. When you select the appropriate press release distribution business, you can rest confident that your press releases will be disseminated to the appropriate media outlets.

At PRWire360, we leverage our nearly two decades of knowledge to assist our clients in distributing the appropriate message to the appropriate audience at the appropriate time. 

Strategic exposure on the wire increases brand awareness, eventually increasing website traffic, leads, sales, and returning customers.

Contact us immediately to speak with one of our PR Strategists and discover how our industry-leading press release distribution services give actual value at a fraction of the cost of alternative solutions.

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