About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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GumGum appoints new staff members across Germany

The hires come as the contextual-first advertising company attracts new clients in the DACH region

 

London, UK - 28th February 2023 - GumGum today announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region.

 

Previously Account Manager at Teads, Larissa has worked in the media industry for many years and has a BA in Media Management and an MA in Corporate Communications. Based out of Hamburg, she will provide clients and agencies with maximum support to run successful campaigns using GumGum’s innovative technology.

 

Larissa comments: I was attracted to the culture at GumGum as well as its excellent contextual intelligence technology, Verity™ which is gaining considerable traction in the marketplace, especially with the elimination of third-party cookies. My plan is to grow programmatic spend for the DACH region. Having worked both agency and vendor side prior to joining GumGum’s impressive team, I have considerable experience in advising traders on how to set up and manage programmatic campaigns, including complex campaign setups across several DSPs.”

 

Kalina, based out of Düsseldorf, will be focused on new client acquisition, establishing partnerships with existing clients and developing long-term collaborations. Previously Campaign Manager at OMD, Kalina has in-depth understanding of client ambitions and challenges around programmatic in the fast- evolving marketplace. She has a degree in International Business from the Cologne University of Applied Sciences.

 

Kalina says: “I’m absolutely delighted to be able to share the GumGum magic with as many clients as possible, to continue my work with previous colleagues from OMD Munich and Hearts & Science, and to embrace this company’s impressive culture and values. Before I joined, I was already a happy client - as a trader, we get to test many contextual providers, with GumGum always outperforming.”

 

Simon Tritsch, Commercial Director, DACH, comments: “Both Larissa and Kalina are passionate about our industry, the people within it and its ongoing evolution. At a time when advertisers can target audiences safely and with unparalleled precision, they are both committed to building transparent and trustworthy solutions that will guide advertisers into the future, as growing numbers of clients partner with us to advance their strategies within the increasingly sophisticated digital media ecosystem.”

 

For more information: 

Maryum Sheikh

Press Lead, The Digital Voice™ PR Agency Ltd

press@thedigitalvoice.co.uk

 

About GumGum:


GumGum is a contextual-first, global digital advertising platform that captures people’s attention without the use of personal data. We believe that an advertising ecosystem based on understanding a consumer’s active frame of mind rather than behavior builds a more equitable and safer future for consumers, publishers, and advertisers alike. Founded in 2008, GumGum is headquartered in Santa Monica, California and operates in 19 markets worldwide. For more information, please visit www.gumgum.com.

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