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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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How to Improve Common Press Release Mistakes

By: PRWire 360

Press releases are an essential part of any business's communication strategy. They allow companies to communicate important news, events, and updates to their target audience, media, and other stakeholders. However, many companies make common mistakes that can diminish the effectiveness of their press releases. In this blog, we'll look at some of these mistakes and offer tips on improving them.

  1. Weak Headline

The headline of your press release is the first thing that readers will see, and it's essential to make it compelling. A weak headline can result in fewer readers and fewer media coverage. To improve your headline, make it clear and concise and include keywords that will grab the attention of your target audience. Make sure it reflects the main idea of your press release.

  1. Focusing on Your Company Rather Than Your Audience

It's easy to fall into the trap of focusing on your company's achievements and goals rather than your audience's needs and interests. Remember that your press release should be about your audience, not your company. Keep your audience's perspective in mind, and craft your press release in a way that speaks to them directly.

  1. Lack of Clarity and Conciseness

Your press release should be clear, concise, and to the point. Avoid jargon or technical terms that may be difficult for readers to understand. Use simple language and keep your sentences short. Also, make sure to answer the essential questions in your press release: who, what, when, where, why, and how.

  1. Poor Formatting

Formatting is an essential part of any press release. Poor formatting can make it difficult to read and may discourage readers from reading it altogether. Use clear headings and subheadings to organize your press release. Also, use bullet points and short paragraphs to break up large blocks of text.

  1. Lack of Supporting Evidence

A press release without supporting evidence can come across as empty and unconvincing. Make sure to include relevant data, facts, and statistics to support your claims. It's essential to have credibility and proof of your statement to make an impact.

  1. Failing to Target the Right Audience

Your press release will only be effective if it reaches the right audience. Make sure to target your press release to the right publications, journalists, and bloggers interested in your news. Research your audience and tailor your press release to their needs and interests.

In conclusion, press releases are essential to any business's communication strategy. Avoiding these common mistakes can help you craft a compelling and effective press release that resonates with your target audience. By focusing on your audience, using clear and concise language, providing supporting evidence, and targeting the right audience, you can ensure that your press release stands out and delivers results.

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