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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Why Your Press Release Should Be a Story

In public relations, press releases are a common tool to disseminate important news and information to the media and the public. However, not all press releases are created equal, and simply providing a list of facts and figures is not enough to capture the attention of journalists and readers alike. To truly make an impact, your press release should be a story.

Here are a few reasons why:

  1. Stories are memorable.

When presented as a story, it is much more likely to be remembered than presented as a list of facts. Stories engage our emotions and connect us to the presented information. Crafting your press release as a story will more likely create a lasting impression on your audience.

  1. Stories are more engaging.

Journalists receive countless press releases daily and simply don't have time to read them all. Presenting your information as a story makes you more likely to capture their attention and make them want to learn more. This can lead to increased media coverage and exposure for your organization.

  1. Stories are shareable.

Social media plays a huge role in spreading news and information in today's digital age. When your press release is crafted as a story, it becomes much more shareable on social media platforms. People are likelier to share content that they find interesting or emotionally engaging, and stories are the perfect vehicle.

So, how do you turn your press release into a story?

First and foremost, it's important to understand your audience. Who are you trying to reach with your press release? What are their interests and concerns? Once you clearly understand your audience, you can craft a story that will resonate with them.

It's also important to have a clear narrative arc. Your story should have a beginning, middle, and end and should be structured in a way that makes sense to your audience. This may mean focusing on a specific event or milestone or highlighting a particular problem and how your organization works to solve it.

Finally, be sure to include quotes and anecdotes from real people. This will help to humanize your story and make it more relatable to your audience.

Summary

If you want your press release to stand out and make an impact, it should be crafted as a story. By engaging your audience emotionally and presenting your information in a compelling way, you are more likely to capture the attention of journalists and readers alike. And with tools like PRWire360, you can easily distribute your story to the right people and get the media coverage you deserve.

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