The Women in Motion podcast series, presented by WBEC-West and Business RadioX®, continues to highlight the incredible journeys and successes of certified Women Business Enterprises (WBEs) across various industries. The series offers a platform for these WBENC-certified women entrepreneurs to share their experiences and insights, inspiring others while providing valuable lessons for business growth and empowerment.

Recent Highlights:

1. Women in Health: How Mindfulness Can Transform the Beauty Industry
   Featured WBE: Jennifer Norman, Founder and CEO of The Human Beauty Movement
   In this episode, Jennifer Norman, a certified WBE in the beauty industry, explores how mindfulness practices are being integrated into the beauty sector. These practices not only elevate the customer experience but also promote mental wellness, setting the foundation for a more holistic approach to beauty.
2. Baking Up Business Success: How Personal Touches Can Elevate Your Brand
   Featured WBE: Daphne Subar, Founder and CEO of Subarzsweets
   In this episode, Daphne Subar, a certified WBE baker, discusses how infusing personal stories and authenticity into her brand has helped her create a loyal customer base. The conversation explores the importance of personal touches in business and how it can enhance brand identity.
3. Women in Health: A CEO’s Path to Mental Health Advocacy
   Featured WBE: Brittany Cavicchioni, CEO of Bella Vida TMS
   This episode features Brittany Cavicchioni, a certified WBE who transitioned from business leadership to advocating for mental health. She shares her personal journey and emphasizes the critical importance of mental well-being, especially for women entrepreneurs.
4. Women in Health: Discover the Healing Magic of the Kinect Method
   Featured WBE: Angie Wong, Founder of Myo Evolution / Kinect
   A certified WBE introduces the Kinect Method, a unique health approach combining physical movement and emotional healing techniques. This method is designed to foster overall well-being and provide a holistic path to personal and professional growth.
5. Women in Health: A Bold New Approach to Ending Hunger
   Featured WBEs: Jennifer Norman, Brittany Cavicchioni, and Angie Wong
   Featuring certified WBEs, this episode focuses on innovative approaches to ending hunger and promoting food security. These entrepreneurs share their solutions and the impact they are making to build a healthier and more food-secure future.

Why This Matters: WBEC-West’s Role in Supporting WBEs

These powerful stories demonstrate the extraordinary contributions of WBENC-certified women entrepreneurs in various industries. WBEC-West, the Women’s Business Enterprise Council-West, plays an essential role in helping women entrepreneurs thrive by providing certification, education, and advocacy. As a Regional Partner Organization of the Women’s Business Enterprise National Council (WBENC), WBEC-West supports women-owned businesses in Arizona, Southern California, Nevada, Utah, Colorado, Wyoming, Hawaii, Guam, and American Samoa.

About WBEC-West
WBEC-West is dedicated to driving growth, fostering equity, and inspiring innovation among women-owned businesses across the Western United States. Through its comprehensive certification, education, and advocacy efforts, WBEC-West empowers women entrepreneurs to connect with major corporations, government agencies, and organizations seeking to diversify their supply chains.

As a proud Regional Partner Organization of the Women’s Business Enterprise National Council (WBENC), WBEC-West supports a dynamic network of women-owned businesses. Its initiatives are designed to remove barriers and create opportunities for women entrepreneurs, providing access to invaluable resources, tailored educational programs, and high-impact networking events.

From certification workshops and leadership development programs to innovative offerings like the virtual Supplier Center of Excellence, WBEC-West equips women-owned businesses with the tools and strategies needed to scale and succeed in today’s competitive marketplace.

For more information about WBEC-West and its initiatives, visit www.wbec-west.org.

These episodes from Women in Motion are just the beginning of the ongoing conversations about empowering WBENC-certified women entrepreneurs. To listen to the latest episodes and gain valuable insights from certified WBEs, visit the Women in Motion podcast series.