About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

News Source: Franklin Madison Direct

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

SeQuel Response is now Franklin Madison Direct
Image caption: SeQuel Response is now Franklin Madison Direct.

Franklin Madison Direct will serve as Franklin Madison’s dedicated direct response marketing agency, delivering targeted 1:1 marketing solutions for direct-to-consumer (DTC) brands seeking measurable growth through multi-channel strategies. By combining SeQuel’s legacy of performance-driven direct mail and digital campaigns with Franklin Madison’s direct marketing resources and industry experience, Franklin Madison Direct is uniquely positioned to support brands across industries in expanding their customer base and achieving their business goals.

“Unifying SeQuel under the Franklin Madison brand allows us to fully leverage the expertise and innovation that both companies bring to the table,” said Robert Dudacek, CEO of Franklin Madison. “Our goal is to create clarity and consistency, and by aligning our teams, we’re delivering a clearer, more cohesive brand experience that drives greater value for our clients.”

Franklin Madison Direct will continue to deliver on the core principles that made SeQuel a respected direct response partner: precision-based targeting, data-driven decision-making, and robust campaign performance. Clients can rely on the same trusted teams and proven strategies—backed by a stronger, more integrated foundation for growth.

“Franklin Madison Direct reflects who we are today and where we’re headed next,” said Erik Koenig, President at Franklin Madison Direct. “We’re energized by this next chapter in our own growth story.”

About Franklin Madison Direct:

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.

For more information, visit https://franklinmadisondirect.com/.

MEDIA AND CUSTOMER QUERIES:

Contact us here: https://franklinmadisondirect.com/contact-us/

MULTIMEDIA:

Logo link for media: https://www.Send2Press.com/300dpi/25-0424-s2p-fmdirect-300dpi.jpg


This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire.

To view the original story, visit: https://www.send2press.com/wire/direct-response-marketing-agency-sequel-response-rebrands-as-franklin-madison-direct/

Copr. © 2025 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P125728 FCN24-3B

 

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