About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

News Source: Franklin Madison Direct

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

SeQuel Response is now Franklin Madison Direct
Image caption: Franklin Madison Direct logo.

The annual report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.

The full report is available at https://www.franklinmadisondirect.com/directmailreport.

Today’s top brands are leaning into proven strategies that combine innovation, data-driven insights, and omnichannel alignment to capture target audience attention and drive response. Direct mail, backed by its increasingly strong track record and growing consumer sentiment, holds its place as a high-impact channel in this mix.

The 2025 benchmark report shows that when mail is tested, personalized, and seamlessly integrated with digital channels, both marketers and consumers see the difference.

  • Direct mail beats digital: At least half of respondents believe direct mail is more effective than digital marketing in driving key objectives.
  • The mail channel is a consumer favorite: direct mail is the second most enjoyable form of advertising (second only to TV/video streaming).
  • Omnichannel strategies drive performance: 97% of respondents report that integration positively impacts campaign performance.
  • Budgets follow performance: 87% of marketers plan to increase or maintain their direct mail budgets over the next 12 months.

The 2025 Direct Mail Marketing Benchmark Report is available for download at www.franklinmadisondirect.com/directmailreport.

About Franklin Madison Direct

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S.

MEDIA AND CUSTOMER QUERIES:

Contact us here: https://franklinmadisondirect.com/contact-us/

MULTIMEDIA:

Logo link for media: https://www.Send2Press.com/300dpi/25-0424-s2p-fmdirect-300dpi.jpg


This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire.

To view the original story, visit: https://www.send2press.com/wire/new-industry-research-shows-direct-mail-outpaces-digital-in-performance-gains/

Copr. © 2025 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P127694 FCN24-3B

 

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