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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

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  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
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Dutch Bros (BROS) Shares Skyrocket, What You Need To Know

BROS Cover Image

What Happened?

Shares of coffee chain Dutch Bros (NYSE: BROS) jumped 8.4% in the afternoon session after Morgan Stanley analyst Brian Harbour initiated coverage on the stock with a Buy rating and a price target of $82. The price target implied a potential 15% downside from where shares traded before the coverage was initiated. 

The analyst expressed confidence in the stock's long-term prospects, highlighting its strong brand and its rapid expansion into a national player. Harbour noted that after experiencing some volatility following its 2021 IPO, the company, under new management, had made solid progress.

The shares closed the day at $70.45, up 7.6% from previous close.

Is now the time to buy Dutch Bros? Access our full analysis report here, it’s free.

What The Market Is Telling Us

Dutch Bros’s shares are very volatile and have had 22 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business. 

The biggest move we wrote about over the last year was 5 months ago when the stock gained 40.3% on the news that the company reported a "beat and raise" quarter, which suggested that its recent sales optimization efforts were resonating with customers. 

Dutch Bros delivered strong third-quarter earnings, which blew past analysts' revenue and EBITDA expectations as same-shop transaction growth improved. This showed profitable growth. The company engaged customers by introducing new menus, such as seasonal beverages like the Cookie Butter Latte. The rollout of mobile ordering across most locations also increased transaction frequency. 

Lastly, the Dutch Rewards program also contributed to customer retention as the business recorded a high percentage of transactions from members and record-high new memberships. Given the impressive results, management raised full-year revenue and EBITDA guidance. Zooming out, we think this was a standout quarter.

Dutch Bros is up 24.9% since the beginning of the year, but at $70.35 per share, it is still trading 17.6% below its 52-week high of $85.37 from February 2025. Investors who bought $1,000 worth of Dutch Bros’s shares at the IPO in September 2021 would now be looking at an investment worth $1,918.

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