Apple device management company, Jamf (NASDAQ: JAMF) reported Q2 CY2025 results exceeding the market’s revenue expectations, with sales up 15.3% year on year to $176.5 million. Guidance for next quarter’s revenue was better than expected at $177 million at the midpoint, 0.7% above analysts’ estimates. Its non-GAAP profit of $0.18 per share was in line with analysts’ consensus estimates.

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StockStory’s Take

Jamf’s second quarter delivered results that exceeded Wall Street revenue expectations, prompting a strong positive reaction from the market. Management attributed this performance to continued momentum in its security offerings, the successful integration of Identity Automation, and notable wins in both mobile and Mac platform solutions. CEO John Strosahl highlighted that Jamf’s platform approach—delivering security and management in one package—has driven customer adoption, especially among enterprise and education clients. Strosahl cited a major deal with a Middle Eastern airline and expanded deployments in education as evidence of this traction.

Looking forward, Jamf’s updated guidance is underpinned by its strategic reinvestment plan and emphasis on automation, artificial intelligence (AI), and channel partnerships. Management believes the expansion into Android enrollment, increased investment in enterprise sales talent, and continued channel development will sustain growth. CFO David Rudow emphasized the focus on improving operating efficiency and targeting a Rule of 40 run rate by the end of 2026. Strosahl commented, “By accelerating our investments in AI and channel capabilities, we are positioning Jamf to deliver long-term growth and enhanced customer value.”

Key Insights from Management’s Remarks

Management pointed to platform adoption and security solutions as the primary drivers of Q2 growth, while recent acquisitions and AI initiatives set the stage for future operating leverage.

• Platform solutions gain traction: Jamf’s all-in-one platform bundles security and device management, leading to wins such as a major airline choosing Jamf for 10,000 iPads and a German car manufacturer migrating to Jamf for Mac after a competitive proof-of-concept.
• Security drives ARR growth: Security-focused products, including those acquired from Identity Automation, delivered strong results with Security Annual Recurring Revenue (ARR) increasing 40% year over year. Management noted that integrated management and security are increasingly required by customers, particularly in mobile and deskless workforce environments.
• Identity Automation integration: The addition of Identity Automation strengthened Jamf’s education segment, with the former CEO now leading the entire education group. This contributed to cross-sell opportunities and a pipeline of larger deals, especially during peak education buying periods.
• AI and automation initiatives: The company continues to embed AI in operations, sales, and customer support, resulting in improved forecasting accuracy and scalable engagement. The Jamf AI Assistant, with new beta features for IT administrators, is designed to enhance productivity and streamline device management tasks.
• Channel and go-to-market realignment: Jamf is intensifying its channel strategy, particularly in the U.S., aiming to replicate international channel success domestically. Over two-thirds of global business now flows through channel partners, with new programs and portals improving deal registration and quoting efficiency.

Drivers of Future Performance

Jamf’s outlook is driven by continued investment in AI and automation, a sharpened enterprise sales focus, and expanded channel partnerships, all aimed at sustaining growth and improving margins.

• AI and operational efficiency: Management is accelerating investments in artificial intelligence and automation to improve customer experience and streamline internal processes, which they believe will drive margin expansion and operational leverage over time.
• Enterprise and channel momentum: The company is reallocating resources to scale enterprise sales and expand channel partnerships, particularly in the U.S., targeting higher retention and growth in commercial and SMB segments. Management expects this strategy to yield higher-value, longer-term contracts.
• Product and platform expansion: The addition of Android enrollment and further integration of security and identity products are designed to address broader customer needs and open new markets. While this could increase complexity, management views it as a way to capture more share among organizations with mixed device environments.

Catalysts in Upcoming Quarters

In the coming quarters, the StockStory team will be monitoring (1) the pace of adoption for Jamf’s expanded platform, especially Android enrollment and integrated security offerings; (2) measurable improvements in operating margin as AI and automation initiatives mature; and (3) further traction in the U.S. channel business, seeking signs that domestic growth can match international trends. The success of cross-selling Identity Automation and larger enterprise wins will also be key indicators.

Jamf currently trades at $8.17, up from $7.36 just before the earnings. At this price, is it a buy or sell? See for yourself in our full research report (it’s free).

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