Why Boot Barn (BOOT) Stock Is Trading Up Today

August 12, 2025 at 13:45 PM EDT

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What Happened?

Shares of clothing and footwear retailer Boot Barn (NYSE: BOOT) jumped 3.1% in the afternoon session after a tame inflation report boosted investor hopes for an interest rate cut from the Federal Reserve. The latest Consumer Price Index data showed the annual inflation rate held steady at 2.7%, reassuring investors who had feared that tariffs could lead to a spike in consumer prices. This milder-than-expected reading gives the Federal Reserve more flexibility to consider lowering interest rates, possibly as soon as next month. A potential rate cut could reduce borrowing costs for consumers and businesses, stimulating more spending and providing a significant boost for the retail industry. Adding to the optimism, reports of a 90-day tariff truce with China further eased concerns about future price pressures.

After the initial pop the shares cooled down to $170.43, up 3.2% from previous close.

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What Is The Market Telling Us

Boot Barn’s shares are very volatile and have had 24 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 15 days ago when the stock gained 3.1% on the news that analysts at JPMorgan Chase & Co. and Piper Sandler raised their price targets on the stock, signaling confidence in the company's outlook. The positive analyst sentiment helped push the stock to a new 52-week high. JPMorgan was particularly bullish, increasing its price objective to $247.00 from $207.00 while maintaining an 'overweight' rating, which suggests an analyst believes the company's stock should perform better in the future. Piper Sandler also raised its target to $185.00, and other firms like UBS Group weighed in with a 'buy' rating. This optimism appeared to be tied to expectations of improving sales trends. While the company's first-quarter comparable store sales growth was modest, analysts projected a rebound in the second quarter as warmer weather was expected to drive customer traffic.

Boot Barn is up 11.7% since the beginning of the year, and at $170.43 per share, it is trading close to its 52-week high of $178.66 from July 2025. Investors who bought $1,000 worth of Boot Barn’s shares 5 years ago would now be looking at an investment worth $6,861.

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