Advertising Software Stocks Q2 In Review: DoubleVerify (NYSE:DV) Vs Peers

August 19, 2025 at 23:37 PM EDT

DV Cover Image

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current business environment. Let’s take a look at how DoubleVerify (NYSE: DV) and the rest of the advertising software stocks fared in Q2.

The digital advertising market is large, growing, and becoming more diverse, both in terms of audiences and media. As a result, there is a growing need for software that enables advertisers to use data to automate and optimize ad placements.

The 7 advertising software stocks we track reported a satisfactory Q2. As a group, revenues beat analysts’ consensus estimates by 2.6% while next quarter’s revenue guidance was in line.

Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 5.8% since the latest earnings results.

DoubleVerify (NYSE: DV)

Using advanced analytics to evaluate over 17 billion digital ad transactions daily, DoubleVerify (NYSE: DV) provides AI-powered technology that verifies digital ads are viewable, fraud-free, brand-suitable, and displayed in the intended geographic location.

DoubleVerify reported revenues of $189 million, up 21.3% year on year. This print exceeded analysts’ expectations by 4.5%. Overall, it was a strong quarter for the company with a solid beat of analysts’ EBITDA estimates and EBITDA guidance for next quarter slightly topping analysts’ expectations.

“We drove 21% year-over-year growth in Q2, significantly outperforming the revenue expectations we raised at Innovation Day and building momentum across all key areas of the business,” said Mark Zagorski, CEO of DoubleVerify.

DoubleVerify pulled off the biggest analyst estimates beat of the whole group. Unsurprisingly, the stock is up 1.2% since reporting and currently trades at $15.66.

Is now the time to buy DoubleVerify? Access our full analysis of the earnings results here, it’s free.

Best Q2: Zeta Global (NYSE: ZETA)

Powered by an AI engine that processes over one trillion consumer signals monthly, Zeta Global (NYSE: ZETA) operates a data-driven cloud platform that helps companies target, connect, and engage with consumers through personalized marketing across channels like email, social media, and video.

Zeta Global reported revenues of $308.4 million, up 35.4% year on year, outperforming analysts’ expectations by 3.9%. The business had a very strong quarter with an impressive beat of analysts’ EBITDA estimates and full-year EBITDA guidance exceeding analysts’ expectations.

Zeta Global achieved the fastest revenue growth and highest full-year guidance raise among its peers. The market seems happy with the results as the stock is up 18.2% since reporting. It currently trades at $18.77.

Is now the time to buy Zeta Global? Access our full analysis of the earnings results here, it’s free.

Slowest Q2: AppLovin (NASDAQ: APP)

Sitting at the crossroads of the mobile advertising ecosystem with over 200 free-to-play games in its portfolio, AppLovin (NASDAQ: APP) provides software solutions that help mobile app developers market, monetize, and grow their apps through AI-powered advertising and analytics tools.

AppLovin reported revenues of $1.26 billion, up 16.5% year on year, falling short of analysts’ expectations by 1.2%. It was a slower quarter as it posted revenue guidance for next quarter slightly missing analysts’ expectations.

AppLovin delivered the weakest performance against analyst estimates in the group. Interestingly, the stock is up 4.3% since the results and currently trades at $408.10.

Read our full analysis of AppLovin’s results here.

PubMatic (NASDAQ: PUBM)

Powering billions of daily ad impressions across the open internet, PubMatic (NASDAQ: PUBM) operates a technology platform that helps publishers maximize revenue from their digital advertising inventory while giving advertisers more control and transparency.

PubMatic reported revenues of $71.1 million, up 5.7% year on year. This result topped analysts’ expectations by 4.4%. Zooming out, it was a mixed quarter as it also produced an impressive beat of analysts’ EBITDA estimates but EBITDA guidance for next quarter missing analysts’ expectations significantly.

PubMatic had the slowest revenue growth among its peers. The stock is down 21.9% since reporting and currently trades at $8.25.

Read our full, actionable report on PubMatic here, it’s free.

LiveRamp (NYSE: RAMP)

Serving as the digital middleman in an increasingly privacy-conscious world, LiveRamp (NYSE: RAMP) provides technology that helps companies securely share and connect their customer data with trusted partners while maintaining privacy compliance.

LiveRamp reported revenues of $194.8 million, up 10.7% year on year. This number beat analysts’ expectations by 1.9%. Aside from that, it was a mixed quarter as it also recorded an impressive beat of analysts’ EBITDA estimates but a miss of analysts’ annual recurring revenue estimates.

LiveRamp had the weakest full-year guidance update among its peers. The company lost 1 enterprise customers paying more than $1 million annually and ended up with a total of 127. The stock is down 16.2% since reporting and currently trades at $27.30.

Read our full, actionable report on LiveRamp here, it’s free.

Market Update

Thanks to the Fed’s series of rate hikes in 2022 and 2023, inflation has cooled significantly from its post-pandemic highs, drawing closer to the 2% goal. This disinflation has occurred without severely impacting economic growth, suggesting the success of a soft landing. The stock market thrived in 2024, spurred by recent rate cuts (0.5% in September and 0.25% in November), and a notable surge followed Donald Trump’s presidential election win in November, propelling indices to historic highs. Nonetheless, the outlook for 2025 remains clouded by potential trade policy changes and corporate tax discussions, which could impact business confidence and growth. The path forward holds both optimism and caution as new policies take shape.

Want to invest in winners with rock-solid fundamentals? Check out our 9 Best Market-Beating Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

About Us

About Cabling Installation & Maintenance

Contact Cabling Installation & Maintenance

Editorial

Advertising and Sponsorship Sales

Subscriptions and Memberships

Feedback/Problems