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For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

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AppLovin (NASDAQ:APP) Misses Q2 Sales Targets

By: StockStory

APP Cover Image

Mobile app advertising platform AppLovin (NASDAQ: APP) missed Wall Street’s revenue expectations in Q2 CY2025, but sales rose 16.5% year on year to $1.26 billion. On the other hand, next quarter’s outlook exceeded expectations with revenue guided to $1.33 billion at the midpoint, or 1.3% above analysts’ estimates. Its GAAP profit of $2.39 per share was 20.4% above analysts’ consensus estimates.

Is now the time to buy AppLovin? Find out by accessing our full research report, it’s free.

AppLovin (APP) Q2 CY2025 Highlights:

  • Revenue: $1.26 billion vs analyst estimates of $1.27 billion (16.5% year-on-year growth, 1.2% miss)
  • EPS (GAAP): $2.39 vs analyst estimates of $1.98 (20.4% beat)
  • Adjusted EBITDA: $1.02 million vs analyst estimates of $992 million (0.1% margin, 99.9% miss)
  • Revenue Guidance for Q3 CY2025 is $1.33 billion at the midpoint, above analyst estimates of $1.31 billion
  • EBITDA guidance for Q3 CY2025 is $1.08 billion at the midpoint, above analyst estimates of $1.06 billion
  • Operating Margin: 76.1%, up from 36.2% in the same quarter last year
  • Free Cash Flow Margin: 61%, up from 56% in the previous quarter
  • Market Capitalization: $127.9 billion

Company Overview

Co-founded by Adam Foroughi, who was frustrated with not being able to find a good solution to market his own dating app, AppLovin (NASDAQ: APP) is both a mobile game studio and provider of marketing and monetization tools for mobile app developers.

Revenue Growth

Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Over the last three years, AppLovin grew its sales at a decent 22.1% compounded annual growth rate. Its growth was slightly above the average software company and shows its offerings resonate with customers.

AppLovin Quarterly Revenue

This quarter, AppLovin’s revenue grew by 16.5% year on year to $1.26 billion but fell short of Wall Street’s estimates. Company management is currently guiding for a 11% year-on-year increase in sales next quarter.

Looking further ahead, sell-side analysts expect revenue to grow 13.3% over the next 12 months, a deceleration versus the last three years. Despite the slowdown, this projection is commendable and suggests the market sees success for its products and services.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

Customer Acquisition Efficiency

The customer acquisition cost (CAC) payback period represents the months required to recover the cost of acquiring a new customer. Essentially, it’s the break-even point for sales and marketing investments. A shorter CAC payback period is ideal, as it implies better returns on investment and business scalability.

AppLovin is extremely efficient at acquiring new customers, and its CAC payback period checked in at 3.9 months this quarter. The company’s rapid recovery of its customer acquisition costs indicates it has a highly differentiated product offering and a strong brand reputation. These dynamics give AppLovin more resources to pursue new product initiatives while maintaining the flexibility to increase its sales and marketing investments.

Key Takeaways from AppLovin’s Q2 Results

It was encouraging to see AppLovin’s revenue and EBITDA guidance for next quarter beat analysts’ expectations. On the other hand, the quarter itself was weak, with revenue and EBITDA slightly falling short of Wall Street’s estimates. Overall, this quarter could have been better. The stock traded down 1.9% to $383.51 immediately following the results.

AppLovin’s earnings report left more to be desired. Let’s look forward to see if this quarter has created an opportunity to buy the stock. If you’re making that decision, you should consider the bigger picture of valuation, business qualities, as well as the latest earnings. We cover that in our actionable full research report which you can read here, it’s free.

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