Whirlpool (WHR): Buy, Sell, or Hold Post Q2 Earnings?

September 11, 2025 at 00:03 AM EDT

WHR Cover Image

Since March 2025, Whirlpool has been in a holding pattern, posting a small return of 2.5% while floating around $94.25. The stock also fell short of the S&P 500’s 17.4% gain during that period.

Is there a buying opportunity in Whirlpool, or does it present a risk to your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Do We Think Whirlpool Will Underperform?

We're cautious about Whirlpool. Here are three reasons you should be careful with WHR and a stock we'd rather own.

1. Weak Sales Volumes Indicate Waning Demand

Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful Electrical Systems company because there’s a ceiling to what customers will pay.

Over the last two years, Whirlpool’s units sold averaged 6.8% year-on-year growth. This performance slightly lagged the sector and suggests it might have to lower prices or invest in product improvements to accelerate growth, factors that can hinder near-term profitability. Whirlpool Units Sold

2. New Investments Fail to Bear Fruit as ROIC Declines

A company’s ROIC, or return on invested capital, shows how much operating profit it makes compared to the money it has raised (debt and equity).

We like to invest in businesses with high returns, but the trend in a company’s ROIC is what often surprises the market and moves the stock price. Over the last few years, Whirlpool’s ROIC has unfortunately decreased significantly. Paired with its already low returns, these declines suggest its profitable growth opportunities are few and far between.

Whirlpool Trailing 12-Month Return On Invested Capital

3. High Debt Levels Increase Risk

As long-term investors, the risk we care about most is the permanent loss of capital, which can happen when a company goes bankrupt or raises money from a disadvantaged position. This is separate from short-term stock price volatility, something we are much less bothered by.

Whirlpool’s $8.32 billion of debt exceeds the $1.07 billion of cash on its balance sheet. Furthermore, its 9× net-debt-to-EBITDA ratio (based on its EBITDA of $843 million over the last 12 months) shows the company is overleveraged.

At this level of debt, incremental borrowing becomes increasingly expensive and credit agencies could downgrade the company’s rating if profitability falls. Whirlpool could also be backed into a corner if the market turns unexpectedly – a situation we seek to avoid as investors in high-quality companies.

We hope Whirlpool can improve its balance sheet and remain cautious until it increases its profitability or pays down its debt.

Final Judgment

We see the value of companies helping their customers, but in the case of Whirlpool, we’re out. With its shares trailing the market in recent months, the stock trades at 9.2× forward P/E (or $94.25 per share). While this valuation is optically cheap, the potential downside is huge given its shaky fundamentals. There are better stocks to buy right now. Let us point you toward a top digital advertising platform riding the creator economy.

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