About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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PROSPECTIVE SUPER BOWL 2025 ADVERTISERS – WAKE UP! It’s All About Brand, Message, and Action



The 2024 Super Bowl generated an ironic achievement. It was blessed with an estimated record number of 120.3 million TV viewers on CBS alone, according to Nielsen. However, a seven-year longitudinal study by Bottom-Line Analytics (BLA), an advanced analytics and market mix modeling firm, shows that this year’s Super Bowl ads were the weakest in a decade.

FOR A FULL COPY OF THIS REPORT, CLICK HERE
(https://icrowdnewswire.com/2024/02/20/prospective-super-bowl-2025-advertisers-wake-up-its-about-brand-message-and-action/)

Bottom-Line Analytics has worked with ABX Advertising Benchmark Index™ for all Super Bowl advertising effectiveness scores over the past 11 years. The ABX Index, a composite score of the most critical of 14 KPIs, is based on its 425,000 tested ads globally. Toplines revealed that Super Bowl 2024 ads were:

  1. No better than sponsors’ ads at other times of the year.
  2. Thirty-five times more costly than the normal national :30 spot.
  3. Less likely to motivate viewers to buy the advertised products.
  4. Unlikely to generate a positive ROI for the advertisers.

The 2024 Super Bowl audience was more diverse than in past events, with more Gen Z (age 18-24) and female viewers. The record number of under-performing ads was likely due to a failure to speak clearly to, and engage, this broader audience. 

To beat this trend, prospective advertisers should: Weigh the costs carefully; make sure visual and audio creative clearly link to the Brand; pre-test and re-test against In-Market ads for Message Clarity; place Calls-to-Action and Brand Logos early and often; and be mindful of audience diversity.

GET YOUR FREE COPY OF THIS REPORT HERE
(https://icrowdnewswire.com/2024/02/20/prospective-super-bowl-2025-advertisers-wake-up-its-about-brand-message-and-action/)

About Bottom-Line Analytics (BLA)

Bottom-Line Analytics is an advanced analytics firm that provides its clients with objective, fact-based assessments and validations of their copy testing metrics. Led by Michael Wolfe, CEO, who has more than 30 years of direct experience in marketing analytics both on the client and consulting side with major brands such as Coca-Cola, Kraft Foods, Kellogg’s, Fisher-Price, AT&T, McDonald’s, Hyatt, L’Oreal, FedEx, Starbucks and more. Michael has broad experience in marketing analytics covering marketing ROI modeling, social media analytics, pricing, and brand strategy.

About ABX: 

Advertising Benchmark Index, (ABX), is a leading ad effectiveness and consumer insights company with the largest global syndicated measurement solution, which evaluates ad creative effectiveness across all media types, competitors, countries, social sensitivities, demographic groups and more. The unique ABX Measurement Methodology ensures every ad across 14 KPIs and multitudes of variables are measured in the same way for accurate forecasts and correlations to revenues.

Press Inquiries:

Angela Jeffrey
VP Brand Management
ABX Advertising Benchmark Index
angie@adbenchmark.com
214-926-9794

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