About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Twitch Growth at Lightning Speed – Grow Your Channel Fast

Twitch is no longer just a platform for gamers. Today, it is a global stage for creators of all kinds. Gamers, musicians, talk show hosts, artists, and even people who just love chatting with their audience. But here is the truth. Growing on Twitch is tough. The platform is crowded, and without a strategy, you might end up with no followers.

  1. Nail Your Niche

The first mistake many streamers make is trying to appeal to everyone. Instead, focus on a niche that truly excites you. When people know exactly what to expect from your channel, they are more likely to follow you and come back for more. Your niche is your identity, so own it and build everything around it.

  1. Streaming Without a Schedule? Big Mistake

If you want loyal viewers, you have to be predictable in a good way. Set a schedule and stick to it. When people know that you stream every Monday, Wednesday, and Friday at 8 PM, they start making it a habit to tune in.

You would not follow a TV show that aired randomly. Treat your Twitch like a show. And don’t just post your schedule on Twitch. Share it on your social media so your audience is reminded.

  1. Master the Art of Engagement

Viewers on Twitch don’t just want to watch. They want to feel involved. Talk to your audience constantly. Use their names, respond to comments, and ask questions. Your goal is to make viewers feel like part of your community.

  1. Don’t Just Stream

Growth on Twitch doesn’t happen only when you’re live. Collaborate with other streamers, analyse their channels, and be active in other people’s chats. Networking opens doors to new audiences who might love your content. Remember, Twitch isn’t a competition. It’s a community. Supporting others often comes back

  1. Use Social Media Like a Pro

If you’re only relying on Twitch to bring in viewers, you are missing out big time. Post highlights, behind-the-scenes clips, and teasers on platforms like Instagram, TikTok, and YouTube. Short-form content works well for reaching new audiences who might never have found you otherwise.

Think of social media as a way that bring people to your Twitch channel. Even a single viral clip can skyrocket your visibility.

  1. Keep Levelling Up

The fastest-growing Twitch channels are always experimenting. Trying new games, testing new overlays, running giveaways, or creating themed streams. Don’t get too comfortable.

Your audience wants to see you evolve. The more you adapt, the better your chances of staying relevant and exciting to watch.

7. Quality Over Quantity

Streaming 12 hours a day with low energy and poor production quality would not help you grow. It does not mean a few hours of streaming mean a few followers only. The important thing is high-quality streams where you are energetic, engaging, and well-prepared. Audience prefers quality over quantity.

Invest in a decent microphone, a good webcam, and proper lighting. If possible, use professional editing tools. Because tools like Davinci Resolve are available for free online. Even small upgrades can make your stream look more professional and help you stand out in a sea of average-looking streams.

Every big streamer started at zero. The difference between them and those who quit early is that they continue to withstand for a longer period. They make each step exciting for their audience.

You have to find your niche, stick to your schedule, engage with your audience, and give people reasons to follow you. If you keep improving, your Twitch journey will keep embracing and enhancing.

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