About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Playdigo and BIGO Ads Scale AI-Powered Programmatic Advertising, Driving 486% Revenue Growth, 93% sRCPM Improvement, and 152% Impressions Growth Through Transparent Collaboration

By: Zexprwire

San Francisco, Ca, 23rd August 2025, ZEX PR WIREPlaydigo, a leading AI driven programmatic advertising platform, and BIGO Ads have delivered standout performance results in a recent case study, showcasing the power of collaborative innovation and format expansion.

Key Results in Under Five Months

  • Revenue Growth: 486% increase

  • sRCPM Improvement: 93% uplift

  • Impressions Growth: 152% gain

  • Requests Volume Growth: 9% increase

Strategy for Success
Playdigo and BIGO Ads drove results by refining bidstream parameters, reducing delivery friction, and expanding ad formats, including the addition of native supply. Regular performance reviews and continuous algorithm optimization supported transparency, alignment on revenue pacing, and accelerated monetization across video and display inventory.

“We’ve truly enjoyed working with Playdigo. As two AI-powered companies, our collaboration has been smooth and efficient. Together, we’ve helped developers unlock greater revenue potential while enabling advertisers to access more accurate and valuable exposure. Looking forward to further cooperation!” said Eden Liu, Head of Global Business at BIGO Ads.

“At Playdigo, I couldn’t be more thrilled with the synergy we’ve found with BIGO Ads,” said Daniel Ehevich, CEO of Playdigo. “Our shared AI-first mindset and mutual dedication to transparency have unlocked dramatic monetization gains. This is exactly the kind of partnership we strive for—where innovation, performance, and openness align.”

About Playdigo
Playdigo, founded in 2019 and headquartered in San Francisco, is a world class AI-powered programmatic advertising company specializing in mobile, CTV, and cross-channel performance marketing. The company combines best in class DSP and SSP solutions into one streamlined ecosystem, helping advertisers maximize ROI while enabling publishers to scale monetization. With a focus on transparency, efficiency, and measurable results, Playdigo delivers campaigns that perform across the world’s most competitive digital environments.

For more information or to request a demo, visit playdigo.com or email hello@playdigo.com .

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